Vice President of Brand Strategy

Role Description The Vice President of Brand Strategy at Banco Coopnacional is a full-time remote role responsible for leading the development and execution of the bank’s brand vision across markets and channels. This role oversees brand positioning, messaging, and visual identity, ensuring consistency and impact in all customer touchpoints, including digital, product, and customer communications. The VP collaborates with executive leadership, marketing, product, and finance teams to align brand initiatives with business goals and market opportunities. Daily responsibilities include directing brand research and insight generation, guiding campaign strategy, evaluating performance metrics, and optimizing brand investments. The role also involves managing agency and partner relationships, mentoring team members, and championing innovative brand strategies that support long-term growth and customer engagement.
Qualifications
Strong analytical skills and the ability to interpret market, customer, and performance data to inform brand decisions.
Proven experience in strategic planning and brand strategy development, with a track record of leading complex initiatives.
Background in consulting or advisory roles, with experience influencing senior stakeholders and driving cross-functional alignment.
Solid understanding of finance, including budgeting, ROI analysis, and aligning brand investments with financial objectives.
Expertise in digital strategy, including omnichannel brand experiences, digital banking, and data-driven marketing.
Leadership experience managing high-performing teams and fostering an inclusive, collaborative work environment.
Excellent communication and presentation skills, with the ability to articulate brand strategy clearly to diverse audiences.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or similar) is an advantage.
Experience in financial services or a highly regulated industry is preferred.
Ability to work effectively in a remote setting across time zones and cultures.

Work arrangement
Yes