Vice President of Global Marketing

Vice President of Global Marketing
Position Summary
We are seeking an experienced, strategic, and globally minded Vice President of Global Marketing to lead the company's international Marketing organization and drive brand growth, customer acquisition, market expansion, and global marketing performance.
The VP of Global Marketing will develop and execute integrated global marketing strategies across Brand Marketing, Digital Marketing, Demand Generation, Product Marketing, Content Marketing, Market Research, Communications, Customer Engagement, Marketing Operations, and Go-to-Market Strategy.
This executive will work closely with Sales, Product, Customer Success, Commercial Operations, Finance, and Executive Leadership to strengthen global brand positioning, accelerate customer growth, and establish scalable marketing capabilities across key markets.
Key Responsibilities1. Global Marketing Strategy
Develop and execute the company's global marketing strategy.
Translate corporate objectives into regional and global marketing priorities.
Establish annual and long-term marketing plans, budgets, and KPIs.
Identify global market opportunities and emerging customer trends.
Ensure consistency between global marketing strategy and regional execution.
2. Brand Strategy & Global Positioning
Develop and strengthen the company's global brand strategy.
Establish consistent brand positioning, messaging, and visual identity.
Build brand awareness and market recognition across international markets.
Monitor competitive positioning and market perception.
Ensure consistent brand standards across regions and marketing channels.
3. Demand Generation & Customer Acquisition
Lead global demand generation and customer acquisition programs.
Develop scalable lead generation and conversion strategies.
Optimize customer acquisition channels and marketing campaigns.
Partner with Sales to improve lead quality and pipeline contribution.
Develop regional strategies based on market characteristics and customer behavior.
4. Digital Marketing & Content Strategy
Oversee global digital marketing, SEO, SEM, social media, email, and content programs.
Develop integrated multi-channel marketing campaigns.
Establish global content strategies and localized marketing programs.
Optimize digital engagement and customer acquisition performance.
Evaluate emerging digital marketing channels and technologies.
5. Product Marketing & Go-to-Market
Partner with Product and Sales on global Go-to-Market (GTM) strategies.
Develop product positioning, messaging, segmentation, and value propositions.
Support global product launches and major product releases.
Develop sales enablement and market-facing materials.
Coordinate global launch strategies with regional marketing teams.
6. Marketing Analytics & Performance
Establish global marketing dashboards and performance reporting.
Monitor marketing ROI, CAC, conversion rates, pipeline contribution, and engagement.
Analyze regional and global campaign performance.
Use customer and market data to optimize marketing investments.
Establish performance standards and continuous improvement programs.
7. Regional & Cross-Functional Leadership
Lead and coordinate marketing strategies across multiple regions and markets.
Partner with Sales, Product, Customer Success, and Commercial Operations.
Collaborate with Finance on budgets, resource allocation, and marketing ROI.
Align global and regional marketing teams around common objectives.
Establish effective communication and collaboration across international teams.
8. Global Marketing Team Leadership
Build and lead a high-performing global Marketing organization.
Recruit, mentor, and develop regional and functional marketing leaders.
Establish global marketing processes, standards, and performance frameworks.
Develop marketing career paths and succession plans.
Foster a culture of innovation, collaboration, accountability, and customer focus.
QualificationsEducation
Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or Master's degree preferred.
Experience
20+ years of progressive experience in Marketing, Global Marketing, Brand Management, Digital Marketing, or related functions.
10+ years of senior marketing leadership experience.
Proven experience leading global or multi-regional marketing organizations.
Demonstrated success in brand growth, customer acquisition, market expansion, and demand generation.
Strong experience with digital marketing, product marketing, content, communications, and GTM strategy.
Experience managing global marketing budgets and measuring marketing ROI.
Proven ability to work effectively with C-suite executives and international stakeholders.
Core Competencies
Global Marketing Strategy
Marketing Leadership
Brand Strategy
Global Brand Management
Demand Generation
Growth Marketing
Digital Marketing
Product Marketing
Content Marketing
Go-to-Market Strategy
Customer Acquisition
Market Expansion
Market Research
Competitive Analysis
Marketing Analytics
Marketing Operations
Customer Engagement
Lead Generation
Marketing ROI
Cross-Functional Leadership

Work arrangement
Yes