Director of B2B Sales

Position Summary
The Director of Strategic Growth is responsible for driving the long-term growth strategy of Exceptional HR Solutions by developing scalable business development initiatives, cultivating strategic partnerships, expanding market presence, and leading the organization's revenue generation efforts.
This role combines strategic planning with hands-on execution, ensuring that Exceptional HR Solutions consistently builds a healthy sales pipeline while strengthening its reputation as a trusted HR consulting partner. The Director of Strategic Growth serves as both a revenue leader and a cross-functional collaborator, working closely with Operations, Marketing, Client Services, and Executive Leadership to identify new opportunities and accelerate sustainable growth.
The Director is expected to personally lead high-value business development efforts while also building the processes, systems, and team needed to scale growth over time.
Primary Responsibilities
Revenue Growth Strategy
Develop and execute the company's annual growth strategy, including:
Defining target industries and client segments
Refining the Ideal Client Profile (ICP)
Identifying new service opportunities
Evaluating geographic expansion opportunities
Developing annual growth initiatives
Monitoring market trends and competitive positioning
Business Development
Own the organization's business development strategy by:
Developing qualified sales opportunities
Leading discovery meetings
Presenting service solutions
Preparing proposals
Negotiating service agreements
Closing strategic opportunities
Maintaining executive relationships
Focus on high-value, consultative sales aligned with Exceptional HR Solutions' client-first approach.
Sales Pipeline Management
Design, monitor, and optimize the sales pipeline by:
Establishing sales stages and qualification criteria
Reviewing pipeline health
Forecasting revenue
Monitoring conversion metrics
Improving sales processes
Managing CRM data integrity
Reporting key growth metrics to leadership
Strategic Partnerships
Develop partnerships that generate referral opportunities, including:
CPA firms
Employment law firms
Benefits brokers
Payroll providers
Insurance agencies
Financial advisors
Chambers of Commerce
Industry associations
Private equity firms
Venture capital firms
Create mutually beneficial referral programs that expand Exceptional HR Solutions' market presence.
Marketing Collaboration
Partner with Marketing to:
Develop campaigns aligned with target markets
Create thought leadership initiatives
Coordinate webinars and events
Support social media strategy
Develop case studies and client success stories
Improve website conversion opportunities
Build brand awareness
Sales Leadership
Lead and coach business development resources by:
Training Business Development Coordinators (offshore SDRs)
Developing outreach strategies
Reviewing messaging
Improving prospecting effectiveness
Establishing KPIs
Providing ongoing coaching
Supporting career development
Client Growth
Partner with Client Services to increase revenue from existing clients through:
Quarterly business reviews
Cross-selling additional HR services
Identifying emerging client needs
Improving client retention
Developing expansion opportunities
Executive Collaboration
Work closely with executive leadership to:
Evaluate new business opportunities
Develop pricing strategies
Support service innovation
Analyze growth metrics
Identify operational constraints
Prioritize strategic initiatives
Required Qualifications
Bachelor's degree in Business, Marketing, Human Resources, or related field
7+ years of business development or strategic growth experience
Demonstrated success selling professional services
Experience developing consultative sales strategies
Strong executive presence
Excellent communication and presentation skills
Proven ability to build long-term client relationships
Preferred Experience
Experience selling:
HR consulting
Fractional HR services
Professional services
Employment services
Payroll solutions
Benefits consulting
Compliance services
Outsourcing solutions
Multi-state HR support
Technical Skills
Experience with:
Go Highlevel CRM (preferred)
HubSpot
Salesforce
LinkedIn Sales Navigator
Apollo.io
Microsoft Office
Google Workspace
Proposal software
Sales analytics tools
Leadership Competencies
The successful Director of Strategic Growth demonstrates:
Strategic thinking
Business acumen
Executive communication
Consultative selling
Relationship building
Cross-functional leadership
Data-driven decision making
Innovation
Coaching and mentorship
Accountability
Results orientation
Key Performance Indicators (KPIs)
Revenue
New Annual Recurring Revenue (ARR) generated
Monthly revenue growth
Quarterly sales performance
Revenue forecast accuracy
Pipeline
Qualified pipeline value
Pipeline coverage ratio
Sales cycle length
Opportunity conversion rate
Win rate
Client Growth
Cross-sell revenue
Upsell revenue
Client retention rate
Net Revenue Retention (NRR)
Partnerships
Number of active referral partners
Referral-generated opportunities
Revenue generated through partnerships
Team Performance
SDR productivity
Meeting-to-opportunity conversion
Opportunity-to-close conversion
CRM compliance
Sales process adherence
Success Measures (First 12 Months)
Within the first year, the Director of Strategic Growth should aim to:
Build a predictable, measurable sales pipeline with clear reporting and forecasting.
Establish a repeatable outbound business development process supported by offshore Business Development Coordinators.
Develop a strategic referral partner program that consistently generates qualified opportunities.
Collaborate with Marketing to increase brand visibility and thought leadership.
Improve client expansion and referral rates through closer alignment with Client Services.
Deliver sustainable, profitable revenue growth while helping position Exceptional HR Solutions for long-term scalability.

Work arrangement
Yes