Meta Ads Expert

META ADS EXPERT – JOB DESCRIPTIONCompany: My Work Media Location: Remote / Work From Home Job Type: Full-Time Department: Performance Marketing Experience: 1–3 Years About My Work MediaMy Work Media is a social media marketing agency helping businesses and personal brands grow through Social Media Management, Premium Video Editing, Graphic Designing and Paid Advertising . We are looking for a Meta Ads Expert who can independently manage and optimize Facebook & Instagram advertising campaigns for our clients. Key ResponsibilitiesPlan, create and manage Facebook & Instagram (Meta) Ad Campaigns .
Run Lead Generation, WhatsApp, Messages, Traffic, Engagement and Conversion campaigns . Understand client business goals and create suitable advertising strategies. Perform audience research, targeting and competitor research .
Create and manage different audience segments, including: Cold Audiences Custom Audiences Lookalike Audiences Retargeting Audiences Set up and manage Meta Pixel, Events and Conversion Tracking where required. Monitor campaigns daily and optimize: CPL CTR CPC CPM Conversion Rate Lead Quality Overall Ad Performance Conduct A/B testing for creatives, audiences, copy and campaigns. Identify underperforming campaigns and take corrective action.
Scale campaigns when performance is stable. Coordinate with the Creative, Video Editing and Social Media teams to develop high-performing ad creatives. Suggest new ad concepts, hooks, offers and creatives based on campaign data.
Maintain proper campaign structure and documentation. Prepare regular performance reports for management and clients. Analyze campaign data and provide actionable recommendations.
Stay updated with changes in Meta Ads Manager, targeting, tracking and advertising policies . Required SkillsStrong practical knowledge of Meta Ads Manager . Experience in running performance-oriented Facebook & Instagram campaigns.
Good understanding of Lead Generation and Conversion campaigns . Strong knowledge of audience targeting and retargeting. Understanding of Meta Pixel and conversion tracking.
Ability to analyze campaign data and make decisions based on performance. Good knowledge of ad copy, creative testing and campaign optimization. Strong analytical and problem-solving skills.
Ability to manage multiple client campaigns simultaneously. Good communication and reporting skills. Preferred ExperienceCandidates with experience in advertising for the following industries will be preferred: Personal Brands Coaches & Consultants Astrologers / Numerologists Doctors & Wellness Businesses Real Estate Education Finance Local Businesses Service-Based Businesses E-commerce Performance ExpectationsThe selected candidate will be responsible for managing campaigns with a focus on: Lead Generation → Lead Quality → Cost Per Lead → Conversion → Campaign Scaling The candidate should be able to independently identify campaign problems and suggest solutions rather than waiting for instructions.
What We ExpectWe are looking for someone who: Takes ownership of campaigns. Understands numbers and performance data. Can work independently.
Is comfortable handling multiple client accounts. Focuses on business results rather than simply spending the advertising budget. Can communicate campaign performance clearly to the team.
Continuously tests and improves campaigns. Salary Salary: ₹20,000 – ₹40,000 per month Salary will depend on experience, skills and previous campaign performance. Performance-based incentives can be provided based on results and responsibilities.
How to ApplyInterested candidates should share: Updated Resume Previous Meta Ads experience Details of campaigns managed Industries/niches worked with Approximate monthly ad budgets handled Results achieved (CPL, leads, conversions, ROAS, etc.) Portfolio / Case Studies, if available Expected Salary Apply For: Meta Ads Expert – My Work Media Company: My Work Media Email: info@myworkmedia.com Contact: +91 9716229244 Note: Candidates

Work arrangement
Yes