Digital Marketing Specialist

We're Hiring Digital Marketing specialist
Experience Required: 2–3 Years
We are looking for a results-driven Digital Marketing specialist to plan, execute, and optimize campaigns across paid and organic channels. The ideal candidate will bring a strong analytical mindset, hands-on platform expertise, and a genuine interest in performance marketing and search engine optimization.
Key Responsibilities
• Plan and execute paid marketing campaigns across Meta Ads, Google Ads, and other social platforms • Develop and implement on-page and off-page SEO strategies to improve organic visibility
• Conduct keyword research and competitor analysis, and monitor SEO performance including rankings, organic traffic, and backlinks
• Track and optimize campaign performance against key metrics such as CTR, CPL, ROAS, and engagement • Collaborate closely with design and content teams to develop effective, high-performing creatives • Prepare performance reports and translate data insights into actionable strategy
Required Qualifications & Skills
• 2–3 years of hands-on experience in digital marketing
• Strong working knowledge of Meta Ads Manager and Google Ads
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms • Working knowledge of Google Analytics and Meta Insights
• Sound understanding of social media platforms and current content trends
• Excellent written and verbal communication skills
• A portfolio demonstrating past campaign work
Preferred Qualifications
• Experience with Canva and Meta Business Suite
• Basic copywriting skills for advertisements, captions, and SEO content
• Google Ads or Meta Blueprint certification

Work arrangement
No