Freelance Marketing Consultant

Company Description Focus Shift is a marketing services provider that partners with organizations to refine their brand presence, improve customer engagement, and drive sustainable growth. The company focuses on flexible, tailored consulting solutions, making it a strong fit for professionals who value autonomy and remote collaboration. Projects typically span digital marketing, brand strategy, and customer experience optimization. Focus Shift emphasizes results-oriented work, clear communication, and long-term relationships with clients. Freelance consultants are encouraged to bring fresh ideas and practical approaches to help clients adapt to changing market conditions.
Role Description As a Freelance Marketing Consultant at Focus Shift, you will work on a part-time, remote basis to support clients in developing and executing effective marketing strategies. You will analyze client business goals, evaluate current marketing activities, and recommend improvements across channels such as digital, social, and email. Day-to-day tasks include conducting market and audience research, defining target segments, and crafting clear value propositions. You will collaborate with clients to plan campaigns, create basic marketing materials or briefs for designers and writers, and track campaign performance using agreed metrics. Additional responsibilities may include advising on sales enablement, improving customer touchpoints, and preparing concise reports and presentations that communicate insights and next steps.
Qualifications
Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present recommendations to clients.
Candidates should possess Customer Service skills, with a focus on client relationship management, responsiveness, and professional follow-through.
Candidates should possess Sales-related skills, such as understanding sales funnels, lead generation principles, and alignment between marketing and sales efforts.
Candidates should possess Marketing skills, including knowledge of digital channels, campaign planning, audience segmentation, and basic analytics.
Candidates should possess Project Management skills, including organizing tasks, managing timelines, coordinating stakeholders, and delivering work to agreed deadlines.
Experience working as a consultant, freelancer, or in a client-facing role is beneficial.
Familiarity with common marketing tools and platforms (e.g., CRM systems, email marketing tools, social media management tools, and basic analytics dashboards) is preferred.
Ability to work independently in a remote environment, manage part-time hours effectively, and handle multiple projects simultaneously.
A background in business, marketing, communications, or a related field, or equivalent practical experience, is advantageous.

Work arrangement
Yes