Paid Media Executive

Paid Media Executive – Chennai
Location: Chennai
Experience: 1–2 Years
Department: Media / Digital Marketing
Employment Type: Full-Time
Job Summary
We are looking for a Paid Media Executive with 1–2 years of experience to support the planning, execution, monitoring, and optimization of paid digital media campaigns. The candidate should have a good understanding of digital advertising platforms, campaign performance metrics, and basic data analysis.
Key Responsibilities
Plan and execute paid media campaigns across platforms such as Google Ads, Meta Ads, YouTube, and other relevant digital platforms.
Assist in campaign setup, including audience targeting, budgets, bidding, ad placements, and tracking.
Monitor campaign performance and optimize campaigns to improve key performance metrics.
Track and analyze metrics such as CPC, CPM, CTR, CPA, conversions, reach, and ROAS.
Prepare regular campaign performance reports and provide insights based on data.
Coordinate with creative and account teams to ensure timely delivery of ad creatives and campaign requirements.
Conduct basic audience, keyword, competitor, and market research to support campaign planning.
Assist in developing media plans and budget allocations based on campaign objectives.
Identify performance trends and recommend optimization opportunities.
Ensure campaigns are delivered within the approved budgets and timelines.
Stay updated on changes in digital advertising platforms, tools, and industry trends.
Desired Skills
Hands-on knowledge of Google Ads and Meta Ads.
Understanding of paid search, paid social, display, and video advertising.
Good understanding of digital marketing metrics and campaign optimization.
Basic knowledge of Google Analytics / GA4, Google Tag Manager, and Excel will be an advantage.
Good analytical and numerical skills.
Strong attention to detail and ability to work with data.
Good communication and coordination skills.
Ability to manage multiple campaigns and deadlines.
Qualification
Graduate/Postgraduate in Marketing, Advertising, Digital Marketing, Media, or a related field.
1–2 years of relevant experience in Paid Media / Digital Media / Performance Marketing.
Interested candidate share your CV at alrina.alvares@rkswamy.com

Work arrangement
No