Email & Lifecycle Marketing Specialist

A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!
Job Description
Email & Lifecycle Marketing Specialist
Location: Gurgaon, India
Job Type: Full Time, Hybrid
Reports To: Digital Marketing Manager
Role Overview
Trek's Global Marketing Team is seeking an experienced Email & Lifecycle Marketing Specialist to help transform our customer database into one of our most powerful growth engines. This role will be responsible for developing and executing personalized, data-driven lifecycle marketing programs across multiple international markets, driving customer acquisition, engagement, retention, loyalty, and revenue.
The ideal candidate combines expertise in email marketing, CRM strategy, customer journey orchestration, marketing automation and lifecycle marketing to create meaningful customer experiences throughout the entire customer journey.
A key focus of this role will be supporting the global expansion of Trek Ride Club, Trek's rider engagement mobile app. As Trek Ride Club launches into new international markets, this person will play a critical role in driving app adoption, onboarding, engagement, retention, and long-term customer value through highly targeted lifecycle marketing campaigns and personalized customer experiences.
This is an exciting opportunity to shape how millions of riders engage with Trek across email, mobile, digital, and CRM touchpoints while contributing to the growth of one of Trek's most important strategic initiatives.
Key Responsibilities
Email, CRM & Lifecycle Marketing
Lead the planning, creation, execution, and optimization of email marketing campaigns across multiple international markets.
Develop and manage automated customer lifecycle programs, including welcome, onboarding, engagement, retention, re-engagement, loyalty, and post-purchase journeys.
Build and execute customer journey strategies that deliver personalized experiences based on customer behavior, preferences, and lifecycle stage.
Work closely with local market teams to align email and CRM strategies with regional goals, customer needs, and business priorities.
Create campaigns that educate, inspire, and motivate riders while driving both e-commerce and retail sales.
Build and maintain audience segmentation strategies using customer, behavioral, transactional, and engagement data.
Conduct A/B and multivariate testing to improve subject lines, content, personalization, segmentation, automation flows, and conversion rates.
Write, edit, and optimize compelling email copy that reflects Trek's brand voice and supports both local and global campaign objectives.
Analyze campaign performance and develop actionable recommendations to improve engagement, retention, conversion, and customer lifetime value.
Serve as an internal subject matter expert for Trek's email and marketing automation platform, Iterable, identifying opportunities to improve platform utilization and campaign effectiveness.
Trek Ride Club & Mobile App Marketing
Lead lifecycle marketing initiatives supporting the continued growth and international expansion of Trek Ride Club.
Develop and execute mobile app marketing strategies focused on user acquisition, activation, onboarding, engagement, retention, and re-engagement.
Design and optimize onboarding journeys that encourage app adoption and long-term rider participation.
Create targeted campaigns promoting app features, challenges, rewards, community initiatives, rider milestones, and engagement programs.
Partner closely with product, analytics, and local market teams to increase app downloads, registrations, active users, and customer lifetime value.
Develop coordinated customer experiences across email, push notifications, in-app messaging, website personalization, and other CRM touchpoints.
Monitor and optimize key app marketing metrics including installs, activation rates, retention rates, engagement rates, Monthly Active Users (MAU), and user lifetime value.
Identify opportunities to improve customer experiences through experimentation, personalization, marketing automation, and behavioral targeting.
Collaboration & Strategic Planning
Work closely with SEO, Paid Media, Social Media, Analytics, Product Marketing, and Brand Marketing teams to deliver a cohesive customer experience across channels.
Collaborate with internal stakeholders to identify growth opportunities, improve customer engagement, and support broader marketing initiatives.
Leverage learnings across markets to strengthen global campaign performance and drive best-practice adoption.
Stay current on emerging trends, technologies, privacy regulations, and best practices in email marketing, CRM, lifecycle marketing, personalization, and mobile app growth.
Contribute to the evolution of Trek's customer engagement strategy through innovative ideas, testing, and continuous optimization.
Skills & Qualifications
Must Have
Bachelor's degree in Marketing, Communications, Business, or a related field.
4+ years of experience in Email Marketing, CRM Marketing, Lifecycle Marketing, Customer Retention Marketing, or Marketing Automation.
Proven experience developing and executing customer lifecycle strategies across multiple customer touchpoints.
Experience managing automated customer journeys, segmentation strategies, and personalization programs.
Strong understanding of customer acquisition, activation, engagement, retention, and re-engagement principles.
Experience using marketing automation platforms such as Iterable, Braze, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar tools.
Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
Experience using Google Analytics (GA4) for performance analysis, audience development, reporting, and campaign optimization.
Ability to effectively communicate strategy, performance, and recommendations to stakeholders across multiple teams.
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
Strong copywriting, communication, and collaboration skills.
Passion for data-driven marketing, experimentation, and continuous improvement.
Bring great energy and have a great sense of fun!
Good to Have
Experience marketing a mobile application, digital product, subscription service, or loyalty program.
Experience supporting app launches, app adoption init