Digital Marketing Manager

Digital Marketing Manager (On-Site)Position Overview
We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital growth initiatives. The ideal candidate will have strong expertise in performance marketing, lead generation, SEO, website management, Shopify, WordPress, and brand marketing. This role requires a strategic thinker with hands-on execution capabilities who can drive online visibility, generate qualified leads, improve conversion rates, and support overall business growth.
The candidate should have a proven track record of working with brands and successfully managing multi-channel digital marketing campaigns.
Key Responsibilities1. Performance Marketing
Plan, execute, and optimize paid advertising campaigns across:
Google Ads (Search, Display, Shopping, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other relevant digital advertising platforms
Monitor campaign performance and optimize for:
ROAS (Return on Ad Spend)
CPA (Cost Per Acquisition)
CPL (Cost Per Lead)
Conversion Rate
Manage advertising budgets effectively and maximize campaign profitability.
Conduct audience research, competitor analysis, and campaign testing.
Create and manage retargeting and remarketing campaigns.
Generate regular performance reports and actionable insights.
2. Lead Generation & Sales Funnel Optimization
Develop and implement lead generation strategies across multiple digital channels.
Build and optimize landing pages for lead capture and conversion.
Manage marketing funnels from awareness to conversion.
Collaborate with sales teams to improve lead quality and conversion rates.
Implement CRM integrations and lead tracking systems.
Analyze customer journeys and optimize user acquisition strategies.
3. SEO (Search Engine Optimization)On-Page SEO
Conduct keyword research and competitor analysis.
Optimize website content, metadata, headings, URLs, and internal linking.
Improve website structure and content strategy.
Monitor keyword rankings and organic traffic growth.
Off-Page SEO
Develop backlink acquisition strategies.
Manage outreach campaigns and link-building initiatives.
Monitor domain authority and backlink profiles.
Build partnerships with relevant websites and publishers.
Technical SEO
Improve website speed and Core Web Vitals.
Resolve crawl errors and indexing issues.
Manage XML sitemaps and robots.txt files.
Conduct regular SEO audits and implement recommendations.
4. Website Management (Shopify & WordPress)
Manage and maintain company websites on Shopify and WordPress platforms.
Design, update, and optimize website pages for user experience and conversions.
Coordinate website development projects and enhancements.
Implement tracking tools such as:
Google Analytics
Google Tag Manager
Google Search Console
Meta Pixel
Conversion APIs
Monitor website performance, uptime, and security.
Ensure mobile responsiveness and website best practices.
5. Website Design & Conversion Optimization
Design landing pages, campaign pages, and promotional microsites.
Improve website UX/UI to increase engagement and conversions.
Conduct A/B testing and conversion rate optimization (CRO).
Collaborate with designers and developers to implement improvements.
Analyze user behavior using heatmaps and analytics tools.
6. Brand Marketing & Digital Growth
Develop and execute digital marketing strategies aligned with brand objectives.
Build brand awareness and online reputation.
Work closely with content, design, and sales teams.
Ensure brand consistency across all digital channels.
Develop marketing campaigns to increase customer acquisition and retention.
7. Content Marketing
Create and oversee content strategies for:
Websites
Blogs
Social Media
Email Marketing
Lead Magnets
Optimize content for SEO and user engagement.
Coordinate with content writers, designers, and video creators.
8. Analytics & Reporting
Monitor and report KPIs including:
Website Traffic
Lead Volume
Conversion Rate
Cost Per Lead
ROAS
Organic Rankings
Revenue Attribution
Generate weekly and monthly performance reports.
Provide strategic recommendations based on data analysis.
Required Qualifications
Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
4+ years of experience in Digital Marketing.
Proven experience managing successful performance marketing campaigns.
Hands-on experience with Shopify and WordPress.
Strong understanding of SEO (On-Page, Off-Page, and Technical SEO).
Experience with lead generation and conversion optimization.
Strong analytical and reporting skills.
Experience working with established brands and scaling digital growth initiatives.
Technical SkillsMarketing Platforms
Google Ads
Meta Ads Manager
LinkedIn Ads
YouTube Advertising
Analytics & Tracking
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Looker Studio
Meta Pixel
SEO Tools
SEMrush
Ahrefs
Screaming Frog
Moz
Google Search Console
Website Platforms
Shopify
WordPress
Elementor
WooCommerce
CRM & Automation
HubSpot
Zoho CRM
Salesforce (preferred)
Email Marketing Platforms
Preferred Experience
Experience managing budgets and scaling campaigns.
Experience working with e-commerce, retail, beauty, hospitality, luxury, lifestyle, or consumer brands.
Knowledge of marketing automation and CRM systems.
Experience handling multiple brands and marketing campaigns simultaneously.
Key Performance Indicators (KPIs)
Qualified Leads Generated
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Website Conversion Rate
Organic Traffic Growth
Keyword Ranking Improvements
Revenue Contribution
Customer Acquisition Cost (CAC)
Lead-to-Sale Conversion Rate
Brand Engagement Metrics
What We Offer
Competitive Salary
Performance-Based Incentives
Career Growth Opportunities
Opportunity to Work with Leading Brands
Collaborative and Growth-Focused Environment
Professional Development and Training
I can also tailor this JD specifically for Luxury Hospitality / Salon & Beauty Industry (KNK Awadh) if you're hiring for your own business.

Work arrangement
No