Marketing Lead - Technology Services

Job description:
Position Description
As part of Wipro’s Technology Services Global Business Line (GBL), the Technology Transformation & Managed Service unit simplifies how we solution, deliver, and scale- enabling stronger, more consistent outcomes across our service lines. Our focus is to strengthen go-to-market alignment and execution, helping us win and deliver complex transformation programs through platform-based, specialized solutions. We create an “Experience Continuum” for clients and convert “Wins” that are “Profitable and Deliverable” for Wipro.
R͏ole Summary:
We are looking for a digitally native, AI-first marketing professional with 8–10 years of experience who can operate at the intersection of strategy, content, branding, demand generation and intelligent automation.
In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, demand generation, and stakeholder engagement. You will support the marketing leader in building high-impact, integrated marketing campaigns, translating complex technology narratives into compelling, market-ready content while embedding AI into day-to-day marketing operations.
The ideal candidate will serve as a trusted marketing partner to senior business leaders, driving global marketing initiatives, influencing stakeholders across functions and geographies, and leveraging AI to transform the way marketing is planned, executed, and scaled. The ideal candidate brings:
• 8-10 years of B2B technology marketing experience with a proven track record in integrated marketing, demand generation, content strategy, and brand building.
• Experience working directly with senior business leaders, solution leaders, sales teams, and executive stakeholders.
• Strong executive communication, presentation, and storytelling capabilities.
• Ability to influence, negotiate, and align diverse stakeholder groups in a highly matrixed organization.
• Demonstrated ability to independently drive initiatives from concept to execution with minimal supervision.
• Flair to learn and explore new, un-conventional avenues to deliver marketing deliverables with speed and precision
• Thinks like a marketer, operator, strategist, and AI innovator.
͏Key Responsibilities:
1. AI-enabled Content Development & Scale
Create high-quality, public-facing marketing assets (PoVs, blogs, decks, videos, campaign pages, case studies) using a mix of human expertise and AI tools
Use AI platforms to accelerate content production while maintaining quality and differentiation
Build reusable, modular content that can be repurposed across campaigns and personas
2. Campaign Planning & Orchestration
Design and execute integrated marketing campaigns aligned to service line priorities
Develop marketing programs/campaigns that contribute to brand awareness, customer engagement, thought leadership, and pipeline growth.
Curate multi-channel journeys (email, social, web, analyst, media) to drive traffic and continuous momentum for higher engagement rates
Monitor campaign performance, make modifications as required, create reports backed by real data, highlighting insights to optimize campaign performance for achieving desired results
3. Marketing Operations & Productivity
Identify opportunities to reduce manual marketing effort using AI tools and automation workflows
Manage relationships with agencies, media partners, analyst firms, content vendors, and event partners to maximize marketing outcomes.
Champion AI adoption across marketing activities, driving best practices and experimentation.
4. Strategic Stakeholder Management & Global Marketing
Partner with service line business leaders to translate strategic priorities into integrated marketing plans.
Build strong relationships across sales, analyst relations, partner ecosystem, communications, and technology teams to drive alignment and execution.
Drive governance and accountability across marketing initiatives, ensuring commitments are delivered on time and to a high standard of quality
C͏ore skills & experience:
8–10 years of B2B technology marketing experience, preferably within IT services, cloud, AI, digital transformation, platform businesses, or enterprise technology domains.
Strong content development and storytelling skills
Hands-on campaign execution experience (digital, integrated marketing, in-person and virtual events)
Hands-on experience using AI tools for content creation, campaign execution, and productivity enhancement
Ability to use AI tools effectively in daily workflows (research, writing, summarization, reporting)
Working knowledge of prompt engineering basics, AI-assisted content workflows, Marketing automation
Ability to derive insights from campaign performance data and optimize accordingly
A͏dditional Information
This role will be based in Bangalore, India, and reports to the Marketing leader for the TTMS service line.
This is a unique opportunity to shape the voice of a leading global business line. You will collaborate with some of the brightest minds in the industry to define strategy, create compelling content, and execute marketing programs that drive real business and brand impact. If you are a self-starter who thrives on turning ideas into high-impact, lead-generating marketing initiatives, we invite you to apply.
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.
Applications from people with disabilities are explicitly welcome.

Work arrangement
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