Sales Manager

The Role
As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.
Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.
Lead Sales Performance
Champion and deliver the FUNDAMENTALS sales process across the club
Coach and develop colleagues to maximise sales performance and conversion
Drive membership sales through effective lead management and member engagement
Monitor performance against KPIs and implement action plans to achieve targets
Deliver regular sales updates and performance presentations to the leadership team
Drive revenue across memberships, fitness products and secondary spend
Drive Member Retention
Create initiatives that improve member engagement and retention
Analyse retention trends and member behaviour to identify opportunities for growth
Ensure every member receives an outstanding experience throughout their fitness journey
Support delivery of member-focused campaigns, events and national initiatives
Build a culture that prioritises member satisfaction and loyalty
Grow the Business
Develop and execute creative lead-generation activity both inside and outside the club
Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
Support local marketing initiatives that drive awareness and membership growth
Identify new opportunities to increase club performance and market presence
Lead and Develop Others
Deliver coaching, mentoring and constructive feedback to colleagues
Promote a positive, high-performance culture within the club
Lead by example through exceptional service standards and professionalism
Support recruitment, onboarding and development of future talent
Support Club Operations
Work closely with the General Manager to support day-to-day operations
Assist with Health & Safety, compliance, facilities and maintenance processes
Ensure company standards of cleanliness, presentation and service are consistently maintained
Support the successful delivery of company initiatives and operational priorities
What We're Looking For
Essential
Experience in sales, membership, retail, hospitality or customer-focused leadership roles
Proven ability to influence performance and achieve commercial targets
Strong leadership and coaching skills
Excellent communication and relationship-building abilities
Commercial mindset and confidence working with KPIs and performance data
Passion for delivering exceptional customer experiences
Positive, resilient and solutions-focused approach
Flexible to work evenings, weekends and Bank Holidays when required
Desirable
Experience within a fitness, leisure or membership-based business
Knowledge of lead generation, sales conversion and retention strategies
Experience developing business partnerships and community engagement initiatives
Understanding of membership sales and customer lifecycle management

Employment type
Full-time

Work arrangement
No