DIGITAL GROWTH & PERFORMANCE MARKETING SPECIALIST

We are looking for a results-driven Digital Growth & Performance Marketing Specialist to lead SEO, Google Ads, Meta Ads, analytics, and conversion optimization across multiple brands.
This role is ideal for a hands-on digital marketer who can independently build strategies, execute campaigns, analyze performance, and convert data into measurable business growth.
KEY RESPONSIBILITIES
🔹 SEO & Organic Growth
• Develop and execute multi-brand SEO strategies
• Technical, On-Page, Off-Page & Local SEO
• Keyword research, competitor analysis & content strategy
• Technical audits, Core Web Vitals, indexing & schema
• Internal linking, backlink strategy & content optimization
• Drive qualified organic traffic, leads and conversions
🔹 Google Ads & Meta Ads
• Independently manage Google Ads & Meta campaigns
• Search, Performance Max, Display, Remarketing & YouTube
• Lead generation, conversion & remarketing campaigns
• Audience targeting, campaign optimization & budget management
• Improve CTR, CVR, CPL, CPA and ROAS
• A/B testing of creatives, audiences, ads and landing pages
🔹 Analytics & Conversion Optimization
• GA4, Google Search Console & Google Tag Manager
• Google Ads Conversion Tracking & Meta Pixel
• UTM tracking, funnel analysis & attribution
• Landing-page and website CRO
• Identify conversion bottlenecks and improve lead quality
🔹 Multi-Brand & GoldVault.app Growth
• Manage digital marketing across multiple brands
• Develop brand-specific acquisition strategies and KPIs
• Build and execute a dedicated digital growth strategy for GoldVault.app
• Optimize the complete customer journey from search/ad → landing page → conversion
🔹 Reporting & Performance Analysis
• Track SEO, Google Ads and Meta Ads performance
• Prepare actionable dashboards and reports
• Explain What Happened → Why It Happened → What Should Be Done Next
REQUIRED SKILLS
SEO | Google Ads | Meta Ads | GA4 | GTM | Google Search Console | Meta Pixel | Looker Studio | Keyword Research | Technical SEO | CRO | Remarketing | Conversion Tracking | Performance Marketing | Data Analytics
PREFERRED TOOLS
SEMrush | Ahrefs | Screaming Frog | Google Keyword Planner | PageSpeed Insights | Microsoft Clarity | Google Trends | WordPress | Canva
WHAT WE’RE LOOKING FOR
✔ 2–5 years of hands-on SEO & Performance Marketing experience
✔ Proven experience managing multiple websites/brands
✔ Strong Google Ads & Meta Ads expertise
✔ Strong analytical and problem-solving skills
✔ Experience with conversion tracking and funnel optimization
✔ Ability to independently plan, execute and optimize campaigns
✔ Strong understanding of search intent and customer journeys
✔ Data-driven approach with a strong focus on business outcomes
🎯 SUCCESS WILL BE MEASURED BY
• Qualified organic growth
• Organic leads & conversions
• Improved keyword visibility
• Reduced CPL/CPA
• Improved conversion rates & ROAS
• Efficient advertising budget utilization
• Lead quality and customer acquisition
• Consistent testing, optimization and multi-brand execution

Work arrangement
No