SKINCARE BRAND STRATEGIST (D2C)

About The Opportunity
A fast-growing D2C skincare brand operating at the intersection of beauty, science, and digital commerce. We’re redefining how consumers discover, trust, and experience skincare through data-driven storytelling, community-led engagement, and product innovation. Our mission is to build a brand that’s as intelligent as it is beautiful—by leveraging consumer insights, digital platforms, and product excellence to create category-defining skincare experiences.
Role & Responsibilities
Design and execute full-funnel brand strategies that drive awareness, conversion, and loyalty across D2C channels.
Lead consumer insights initiatives—analyze behavioral data, feedback, and market trends to shape messaging, product positioning, and campaign creative.
Own brand voice and visual identity, ensuring consistency across product packaging, e-commerce, social platforms, and influencer collaborations.
Partner with Product, Marketing, and Growth teams to align brand narrative with product development and retention mechanics.
Manage and optimize content calendars and community engagement strategies to boost social proof and UGC virality.
Track brand health metrics (consideration, sentiment, loyalty) and report insights to drive strategic pivots and investment decisions.
Skills & Qualifications
Must-Have
Brand strategy
Consumer insights
D2C marketing
Content strategy
Shopify
Google Analytics
Social listening tools
Market research
Preferred
Skincare category experience
Influencer marketing
CRM platforms
Benefits & Culture Highlights
Work in a high-energy, founder-led environment where your ideas directly shape the brand.
Access to cutting-edge beauty tech, product testing, and industry events.
Flexible PTO, performance-driven bonuses, and transparent growth paths.
Skills: influencer,d2c,brand strategy,platforms,google analytics,market research,shopify,commerce,content strategy

Work arrangement
No