LinkedIn Ads Specialist

Solanteq is looking for a LinkedIn Ads Specialist who can help us improve paid search performance and generate relevant business leads.
We work in the B2B fintech and payment technology space, offering payment processing solutions to banks, fintechs, payment service providers, and other financial institutions.
We are looking for specialist identify areas for optimisation, and develop effective campaigns. The role will involve getting familiar with our products, target audience, and industry to better understand advertising opportunities.
What you will do:
Develop and implement LinkedIn Ads campaigns aligned with our lead generation goals.
Identify what works, what doesn’t, and where improvements can be made.
Build and refine audiences based on job titles, seniority, industries, company characteristics, locations and other relevant targeting criteria.
Test different audiences, creatives, formats and messaging.
Monitor campaign performance, lead quality and conversion data.
Work with LinkedIn Campaign Manager, LinkedIn Insight Tag and relevant analytics/tracking tools.
What we are looking for:
Proven hands-on experience managing and optimising LinkedIn Ads campaigns.
Experience working with B2B companies, technology products, SaaS, fintech, or other complex industries would be an advantage.
Ability to quickly understand a new product, target audience, and market.
Analytical mindset and confidence working with performance data.
Ability to independently identify problems and opportunities and suggest improvements.
Good understanding of user intent and the relationship between ads and conversions.

Work arrangement
Yes