Senior Product Marketing Manager

1. About Our Client:
The organization operates in the procurement technology space, focusing on transforming how organizations buy and sell through autonomous sourcing. It addresses challenges in tail spend and strategic sourcing by providing automation, AI, and GenAI solutions that help procurement teams reduce cycle times, cut costs, meet ESG and diversity targets, and improve stakeholder experiences for internal partners and suppliers. The company has received recognition from Gartner and IDC and is supported by notable strategic investors.
2. About the Opportunity:
The Senior Product Marketing Manager will be responsible for establishing and leading the product marketing function for the autonomous sourcing platform and supplier marketplace. This role involves defining positioning, messaging, launches, and enablement strategies that clearly communicate the value of advanced AI capabilities to procurement leaders and suppliers. The position serves as the bridge between R&D and go-to-market teams, shaping how new features are introduced and ensuring sales teams have the tools to succeed. This role offers significant ownership and influence in a rapidly evolving AI-driven category.
3. Responsibilities:
Develop and refine positioning and messaging tailored to procurement leaders, finance stakeholders, and suppliers
Create AI-native product marketing workflows using LLMs, automation, and custom tools
Lead go-to-market strategies for new features and major launches, including naming, pricing input, and post-launch analysis
Collaborate with Product teams to influence the roadmap using customer, market, and competitive insights
Develop messaging frameworks, battlecards, objection-handling guides, and sales enablement materials
Partner with Demand Gen, Brand, and ABM teams on integrated, product-led campaigns
Manage customer-facing assets such as decks, one-pagers, release notes, and in-app education for buyers and suppliers
Conduct research on procurement technology, source-to-pay, and AI platforms to identify market opportunities and differentiation
Aggregate and synthesize customer feedback to inform product strategy and sales approaches
Define and track product marketing success metrics and iterate based on data insights
4. Requirements:
7+ years of B2B product marketing experience with enterprise SaaS and/or AI products
Proven success in building or leading a product marketing function with measurable impact on positioning, adoption, and sales enablement
Strong ability to translate complex AI capabilities into clear, outcome-driven narratives
Skilled communicator confident in presentations and executive-level materials
Experienced user of LLMs, automation, and AI tools for research, content creation, and analysis
Track record of supporting Sales and Customer Success in fast-paced or enterprise environments
Data-driven with experience leveraging CRM, marketing automation, and product analytics to measure performance
Operationally adept at managing complex projects and cross-functional collaboration
Bonus: experience in procurement, supply chain, or financial operations; familiarity with tools like SAP Ariba, Coupa, or Workday Sourcing
5. Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant factors.
6. Benefits & Perks:
Remote-first, flexible work environment
Competitive and equitable pay plus equity
Comprehensive benefits and wellness program
Work-from-home stipend
Growth and development opportunities
Direct ownership and impact from day one
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes