Performance Marketing & E-Commerce Manager

Company: Shri Jain Ji
Location: Faridabad
Experience: 2–4 years
Salary: ₹30,000/month, May vary depending on experience and capability
About Shri Jain Ji
Shri Jain Ji is a growing Indian snacks and sweets brand offering preservative-free, palm-oil-free product.
Our products are sold through our retail outlet, retail counters, our website and quick-commerce platforms such as Blinkit.
We are looking for a hands-on Performance Marketing & E-Commerce Manager who can take ownership of our complete digital marketing operation.
Your Role
You will be responsible for:
1. Meta Advertising
Create and manage Facebook & Instagram campaigns
Set up conversion, retargeting and remarketing campaigns
Test different audiences, creatives, offers and campaigns
Monitor ROAS, CAC, CTR, CPM and conversion rate
Scale profitable campaigns
Continuously identify and stop underperforming campaigns
2. Google Advertising
Manage Google Search Ads
Google Shopping / Performance Max campaigns
Remarketing campaigns
Keyword and search-term analysis
Budget allocation and optimization
Track ROAS and conversions
3. Creative Development
Create ad creatives using Canva/Photoshop/AI tools
Create static ads, carousels, reels and short-form videos
Develop different hooks and concepts for testing
Convert product features into compelling advertisements
Coordinate product photography/video shoots when required
4. Website Management
Manage products, pricing, offers and banners
Upload new products
Improve product pages
Monitor website conversion rate
Identify checkout/drop-off issues
Coordinate with developers for technical changes
Improve the overall customer journey
5. Social Media
Manage Instagram and Facebook
Prepare monthly content calendars
Plan and publish posts, reels and stories
Develop product-focused and educational content
Track engagement and content performance
6. Analytics & Tracking
Google Analytics / GA4
Meta Pixel
Google Tag Manager
Conversion tracking
UTM tracking
Weekly performance reporting
7. E-Commerce Growth
Increase website orders
Improve average order value
Develop offers and bundles
Retarget website visitors
Develop abandoned-cart and repeat-purchase strategies
Coordinate digital campaigns around Blinkit and other sales channels
What We Expect
We are looking for someone who:
Has actually run Meta and Google Ads
Understands ROAS, CAC, AOV and conversion rate
Can create creatives themselves
Can work independently
Is comfortable analysing numbers
Understands e-commerce
Can identify problems and propose solutions
Doesn't need to be told every small task
Has a strong testing mindset
Preferred Experience
Experience with any of the following is a major advantage:
D2C brands
FMCG
Food/snacks
Shopify
Amazon
Blinkit / Zepto / Swiggy Instamart
Quick-commerce
Consumer brands
KPIs
The primary objective is profitable digital growth.
Performance will be evaluated on:
Website revenue
ROAS
Customer acquisition cost
Conversion rate
Average order value
Repeat purchases
Quality and quantity of creative testing
Growth of digital sales
Overall marketing efficiency
Important: This is NOT a purely social-media posting role. We are looking for someone who can manage the complete digital growth funnel from creative → advertising → website → conversion → measurement → optimization.

Work arrangement
No