Email & SMS Lifecycle Marketing Specialist

About the Role
We are looking for a highly motivated, analytical and creative Email & SMS Lifecycle Marketing Specialist to help drive customer engagement, conversion and retention across DuroMax Power Equipment, MaxTool.com and FactoryAuthorizedOutlet.com. This is not a role focused on simply scheduling promotional emails. You will work directly inside Klaviyo to build campaigns, flows, segments, forms and tests that improve the customer journey from first visit through purchase, ownership, repeat purchase and reactivation.
What You Will Work On
You will support three ecommerce businesses with different customer behaviors and marketing needs:
DuroMax Power Equipment
A premium outdoor power equipment and home power backup brand with a high-consideration purchase journey, major product launches, seasonal demand, accessory opportunities and a large installed owner base.
MaxTool.com
A multi-brand ecommerce retailer serving professional contractors, tradespeople and serious DIY customers across tools, equipment and related categories.
FactoryAuthorizedOutlet.com
A multi-brand ecommerce retailer where merchandising, category affinity, brand affinity, promotional strategy and repeat-purchase behavior are major lifecycle opportunities.
Core Responsibilities
Klaviyo Campaign & Flow Execution
Build, QA, schedule and deploy email and SMS campaigns across all three businesses.
Build and optimize automated Klaviyo flows using conditional logic, filters, splits and dynamic content.
Create and maintain customer segments based on engagement, behavior, purchase history, category interest and lifecycle stage.
Create and optimize signup forms, popups and email/SMS acquisition experiences.
Maintain templates and make light layout or content adjustments as needed.
Coordinate campaign assets, product selections, copy, offers and timing with Ecommerce, Creative and Merchandising teams.
Help maintain clean account organization, naming conventions and QA processes across multiple Klaviyo accounts.
Lifecycle Automation
Continuously improve automated journeys that move customers through the funnel. Programs may include:
Welcome and new-subscriber series
Lead nurturing and product education
Browse and product-view abandonment
Cart and checkout abandonment
Back-in-stock and price-drop messaging
Post-purchase education and onboarding
Accessory and complementary-product cross-sell
Review requests and customer advocacy
Win-back and lapsed-customer reactivation
VIP, high-value and repeat-customer journeys
Segmentation & Personalization
Help move our programs beyond basic engaged/unengaged lists by building useful audience strategies around:
Purchase behavior and order count
Average order value and customer value
Product, brand and category affinity
Website browsing behavior
Geography and seasonal demand
Email and SMS engagement
Recency, frequency and monetary value
Customer lifecycle stage
DuroMax Customer Journey
Support a lifecycle strategy designed for a premium, high-consideration home power backup purchase. Help move prospects from awareness and education through consideration and purchase, then continue communicating with owners after the sale.
Build educational nurture programs for shoppers who are researching generators and home power backup.
Create segmentation based on generator type, fuel preference, products viewed, products purchased, geography and engagement.
Develop owner communications that support product education, accessory attachment, reviews and long-term brand loyalty.
Support major launches, severe-weather opportunities, seasonal demand and promotional events with timely lifecycle communication.
MaxTool & Factory Authorized Outlet
Build brand-affinity and category-affinity segments.
Create personalized merchandising and promotional campaigns around customer behavior.
Support brand-specific launches, promotions, back-in-stock and price-drop opportunities.
Identify repeat-purchase, cross-category and lapsed-customer opportunities.
Help make communications increasingly relevant as more behavioral and purchase data becomes available.
TESTING, ANALYTICS & CHANNEL HEALTH
Testing & Optimization
Maintain a disciplined testing mindset. Help create and document tests around:
Subject lines and preview text
Offers and promotional structure
Creative and copy
Calls to action
Products and merchandising
Send time and frequency
Audience segments
Flow timing and logic
Signup forms and incentives

Employment type
Full-Time

Work arrangement
No