CRM Delivery Specialist

Role Summary
The CRM Delivery Specialist will gather requirements, plan, execute, and report on evidence-based email marketing activities. They will provide support, recommendations, and best-practice guidance to marketing colleagues on campaign setup and management. The role involves actively contributing to team and departmental objectives while demonstrating a strong understanding of customer needs and competitive dynamics to develop effective marketing plans and inform commercial decisions. The specialist will collaborate closely with internal stakeholders across marketing teams and departments to ensure alignment and drive successful outcomes.
Key Accountabilities
Collaborate with marketing planning teams and CRM Delivery Manager to provide guidance on best practices for email planning and execution.
Leverage channel expertise to execute campaigns and one-off emails, working closely with stakeholders in content and CRM teams to ensure alignment
Analyze campaign performance metrics and provide actionable insights and recommendations to planners for continuous improvement
Design, implement, and optimize email performance strategies, sharing key learnings and results with broader teams to enhance overall campaign effectiveness
Utilize templates and pre-approved assets managed by the CRM Automation team to ensure brand consistency and compliance when building customer journeys
Maintain and update reports, budgets, and trackers as required to support operational efficiency and transparency
Foster strong working relationships with colleagues, customers, potential customers, and third-party service providers to ensure seamless collaboration and delivery
Take ownership of personal development by identifying and addressing skills gaps, proactively seeking opportunities to enhance expertise and performance
Knowledge and Qualifications
Strong understanding of best practices in email strategy, execution, and testing
Proficiency in delivering high-quality email campaigns using platforms such as Salesforce Marketing Cloud or Pardot
Ability to analyze data effectively and translate insights into actionable strategies
Solid knowledge of data management best practices and relevant legislation (e.g., GDPR, CAN-SPAM)
Experience in gathering requirements and data, and leveraging insights to inform and optimize campaign plans
Familiarity with industry best practices and compliance with data protection regulations
Proficiency in core Microsoft Office applications (Word, Excel, PowerPoint) and experience with web/cloud-based databases, CMS platforms, and email creation tools. Experience with Salesforce Marketing Cloud or Pardot is advantageous
Demonstrates strong customer and commercial awareness, including an understanding of the competitive landscape, potential partner organizations, and emerging market trends
Skills and Behaviours Required
Data-Driven Decision Making: Ability to gather customer and market data and make effective decisions based on it
Strong Communication and Collaboration: Builds strong partnerships internally and externally through clear, collaborative communication and teamwork
Change Management: Demonstrates a positive attitude toward change, actively supports its implementation, and contributes ideas to manage and adapt changes based on customer needs
Innovation and Industry Awareness: Develops creative ideas to improve work processes or outcomes and stays up-to-date with emerging marketing and industry trends
Planning and Prioritization: Effectively plans, prioritizes, and manages tasks to ensure timely delivery of objectives
Process Compliance: Takes accountability for adhering to agreed processes and operates effectively within a compliance framework
Business Acumen: Leverages knowledge and past experiences to enhance effectiveness, improve working practices, and drive results
Commitment to Self-Development: Proactively focuses on personal growth and skill development to continuously improve performance

Employment type
Full-time

Work arrangement
Hybrid