Associate Marketing Manager

Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.
About the Role
We're hiring an Associate Marketing Manager to grow and scale Workday Learning, powered by Sana — the channels and programs that that turn our go-to-market plans into pipeline and revenue.
This is an execution-focused role at the center of a fast-moving demand gen motion. You'll own initiatives across webinars, email campaigns, paid media, analysis and reporting end to end, working closely with the broader Marketing team. As you build fluency in our systems and process, there's room to expand into other streams as well
What You'll Do
Own Webinar Programming
Run the webinar process all the way from planning to execution
Own the schedule, timeline and overall project management
Partner with Product Marketing, Solutions Consultants and other teams to build out the content and session
Execute promotional emails, post-webinar follow-ups and other initiatives to drive demand and pipeline
Operationalize Marketing Systems
Be the go-to for reporting and analytics to the marketing team has a clear read on performance across regions and channels.
Build familiarity with our tools (Goldcast, email platform, reporting dashboards) and flag ways to make the process more efficient.
Take on additional workstreams as you ramp up — this role is built to grow.
About You
Basic Qualifications
Minimum 2+ years' professional experience in marketing, marketing operations, project coordination, or a related high-volume operational role.
Workflow Management: Proven ability to manage multiple recurring, time-sensitive workstreams simultaneously in a fast-paced environment
Execution & Detail: Exceptional organizational skills and high attention to detail, with a track record of driving continuous processes without losing track of deliverables.
Preferred Qualifications:
Systems Experience: Prior experience navigating Workday systems, workflows, or organizational structures is a strong plus.
Communication: Excellent written communication skills, tailored for driving promotional campaigns and managing external/internal stakeholder communications.
Event Operations: Comfortable hosting, presenting, and providing technical support for virtual events (e.g., conducting dry runs and supporting live webinars).
Technical Agility: Fast learner eager to master our event and marketing tech stack (such as Goldcast and automated email platforms) to quickly take end-to-end ownership.
Growth Mindset: A proactive builder mentality with the motivation to streamline processes and solve problems independently.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.
Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.
If you require a reasonable accommodation, you may email accommodations@workday.com, as far in advance as possible.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.