Specialist Marketing - Creative and AI

Job Details:
The Specialist Marketing role at Tyson Foods is a dynamic position that encompasses responsibilities in either our Brand Marketing or Digital Marketing departments. This role is pivotal in enhancing the company's brand presence and driving digital initiatives. The Specialist will work collaboratively with various teams to ensure cohesive marketing strategies that align with business goals.
Essential Duties and Responsibilities
Digital Marketing
Platform Ownership (ATR – Asset-to-Ready)
Serve as the primary owner of the ATR platform, driving adoption across brand and marketing teams
Identify, document, and escalate platform bugs; manage resolution timelines in partnership with IT
Build and maintain the ATR product roadmap, prioritizing enhancements based on user needs and business impact
Partner with IT and platform vendors to scope new features, integrations, and system improvements
AI Creative Production & Scaling
Rapidly generate, scale, and version advertising creative assets across owned, earned, and paid channels using AI tools
Translate creative briefs into AI-driven production workflows that reduce reliance on agency partners and lower non-working media spend
Produce high-volume asset variations to support A/B and multivariate testing across channels
Iterate quickly on creative direction based on stakeholder and brand feedback, delivering polished revisions on tight turnarounds
Governance & Brand/Legal Compliance
Establish and maintain tracking systems through Adobe Workfront to ensure all AI-generated assets receive required legal and brand approvals prior to publication
Build quality-control checkpoints to prevent low-quality or off-brand ("AI slop") assets from reaching the marketplace
Maintain source of truth in Adobe Workfront of asset approval status, usage rights, and version history
Data-Driven Optimization
Partner with the CDP/data team to identify consumer and operator segments for targeted asset testing
Use performance and engagement data to inform creative iteration, versioning priorities, and channel-specific asset strategy
Report on asset performance and testing outcomes to inform future creative production priorities
Cross-Functional Collaboration
Act as a liaison between brand marketing, agency partners, IT, and legal/compliance teams to streamline creative workflows
Stay current on emerging AI creative tools and techniques, proactively recommending new applications to improve speed, quality, and cost efficiency
Represent creative capacity and constraints in cross-functional planning discussions
Requirements:
Education
Bachelor's Degree in Marketing, Business, or a related field.
Experience
1-2 years of experience in marketing or relevant work.
Skills and Competencies
Strong analytical skills with the ability to interpret marketing data and derive actionable insights.
Excellent organizational skills and attention to detail.
Proficiency in digital marketing tools and platforms.
Strong communication skills, both written and verbal.
Ability to work collaboratively in a team-oriented environment.
Supervisory Responsibilities
None
Travel Requirements
May require travel 1-2 times per year.
Position Specific Requirements:
Applicants should either upload a resume to their application on Workday OR make sure their Career Profile in Workday is up to date and complete.
Local candidates will be given priority.
Must reside in the United States to be considered.
Sponsorship is not available for this position.
All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
Relocation Assistance Eligible:
No
Work Shift:
1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.