Content Strategist

We are looking for a Content Strategist with 2-5 years of experience, ideally from a creative, advertising, or content agency background. The ideal candidate should have started their career in Copywriting/Content Writing and evolved into a strategic content role. They should be able to combine strong writing fundamentals with content strategy, creative thinking, audience understanding, and campaign planning.
Responsibilities:
Develop and execute content strategies aligned with brand and business objectives.
Translate brand objectives into clear content themes, pillars, formats, and campaigns.
Develop content calendars and campaign concepts across digital platforms.
Work closely with Copywriters, Designers, Social Media, Brand, and Marketing teams.
Provide creative direction and strategic inputs for content development.
Understand target audiences and develop content that drives engagement and brand affinity.
Review and refine copy and content to ensure consistency with brand voice and strategy.
Research audiences, competitors, trends, and cultural conversations.
Develop content ideas for social media, campaigns, blogs, websites, and other digital channels.
Track content performance and use insights to improve future content strategies.
Present content strategies and creative ideas to internal teams and clients.
Requirements:
2-5 years of professional experience in Content Strategy / Content Marketing / Creative Strategy.
Prior experience in a creative, advertising, digital, or content agency.
Candidate should have started their career in Copywriting/Content Writing.
Strong understanding of copywriting, storytelling, and content creation.
Experience developing content strategies and campaigns, not just executing content.
Strong understanding of different content formats and digital platforms.
Ability to translate business objectives into actionable content strategies.
Excellent communication, presentation, and writing skills.
Strong understanding of brand voice, audience, and content positioning.
Good to Have:
Experience working with D2C, lifestyle, fashion, consumer, or digital-first brands.
Experience handling multiple brands/clients simultaneously.
Understanding of social media strategy and digital marketing.
Experience with campaign ideation and integrated campaigns.
Familiarity with content performance metrics and analytics.
Experience presenting strategies directly to clients.
Candidate Profile:
Strong strategic + creative thinking ability.
Strong copywriting foundation with the ability to think beyond individual pieces of content.
Able to move from brief insight to idea to strategy to execution.
Curious about culture, trends, consumer behaviour, and digital content.
Comfortable working in a fast-paced agency environment.
Strong ownership and ability to manage multiple projects and deadlines.
Able to collaborate with creative and cross-functional teams.
Key Skills: Content Strategy, Content Planning, Copywriting, Creative Strategy, Content Marketing, Campaign Strategy, Storytelling, Brand Voice, Social Media Content, Content Calendars, Audience Insights, Creative Ideation, Brand Communication, Agency Experience.

Skills
content writing, copywriting

Experience
2-5 yrs