Go-to-Market Pipeline Manager

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We’re looking for a Go-to-Market Pipeline Manager to strategically strengthen how AFS develops, activates, and converts pipeline, serving as a critical connector across cross-funtional stakeholders such as account teams, capabilty experts, sales leadership marketing and more. Serve as an on the ground connector for deal origination, helping generated leads turn into qualified opportunities by connecting prospects to the right capability SMEs, Sales leaders, and account teams. Act as a strategic partner across GTM stakeholders to ensure GTM sales enablement collateral, activations, and strategies reach the right teams and are effectively adopted to create material business growth.
The work:
Craft, launch, and refine lead generation and pipeline development campaigns aligned to priorities.
Partner with Marketing to receive, activate, nurture, and track inbound leads generated from campaigns and broader GTM activities.
Monitor campaign performance, conversion effectiveness, and stakeholder adoption, escalating if there are gaps in ownership.
When necessary, take an active hand in supporting direct to customer sales (i.e. equipping Sales Team with product demo, attending customer demo, and actively prompting next steps / actions).
Provide insights on lead movement, conversion metrics, and fingerprints on sales outcomes. On-the-Ground Deal Origination & Connectivity
Represent GTM at The Forge, our innovation showcase space, during Events and Experiences to generate leads, engage prospects, and drive conversion conversations.
Attend key Industry events to support lead generation and effective shaping and advancement.
Serve as the connector between prospects and the right capability SMEs, Sales leaders, or account teams to advance deals.
Deliver Forge-specific GTM activations and support the shaping of event agendas to maximize