Business Development Consultant– Influencer Marketing Agency

Company Description MOCA Advertising, founded in 2012, is an innovative global agency specializing in user acquisition, influencer marketing, CTV, branding, and dynamic programmatic solutions. The agency operates with local teams in China, India, Indonesia, and Russia, serving markets that span Asia, Latin America, and North Africa. MOCA partners with brands to design data-driven campaigns that drive growth and engagement across diverse audiences. Team members collaborate across regions and disciplines, offering opportunities to work on international projects and cutting-edge marketing strategies.
Role Description The Business Development Consultant – Influencer Marketing Agency role is a full-time, hybrid position based in Gurugram, with flexibility for some work-from-home arrangements. This role focuses on identifying and pursuing new business opportunities, including prospecting potential clients, qualifying leads, and building a robust sales pipeline within the influencer marketing and digital advertising space. The consultant will prepare and deliver tailored proposals and presentations, provide strategic consulting to clients on campaign objectives, and collaborate with internal teams to shape competitive service offerings. Day-to-day tasks include market research, outreach to decision-makers, maintaining strong client relationships, developing business plans, and tracking performance against revenue and growth targets. The role also involves coordinating closely with account management, campaign operations, and marketing teams to ensure smooth onboarding and long-term client success.
Qualifications
Demonstrated skills in New Business Development and Lead Generation to build and grow a client portfolio.
Experience in Consulting and Business Planning to design strategic solutions and long-term growth plans for clients.
Strong Communication skills, including the ability to present complex ideas clearly to internal and external stakeholders.
Understanding of influencer marketing, digital advertising, and performance marketing ecosystems.
Proven ability to work in a hybrid environment, managing time effectively between office and remote work.
Experience in B2B sales or agency-side business development, preferably in marketing, media, or tech sectors.
Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
Analytical mindset with proficiency in using CRM tools and basic data analysis to track pipelines and campaign outcomes.

Work arrangement
Hybrid