Marketing Manager I

Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services.
Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands.
Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across three North American locations
Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution
Create multi channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships
Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials.
Develop compelling B2B messaging that translates technical testing capabilities into clear value propositions for brand and product teams.
Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing.
Manage and optimize digital channels (website, landing pages, social media, email platforms) to ensure content is accurate, engaging, and conversion focused.
Maintain editorial calendars and ensure a consistent cadence of marketing activity across audiences and business lines
Build and execute integrated B2B campaigns that support lead generation, brand visibility, and commercial objectives.
Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising.
Support product launches, claims testing promotions, seasonal campaigns, and industry events.
Partner with sales to develop sales enablement tools, presentations, and messaging frameworks tailored to beauty and personal care clients.
Coordinate SGS presence at trade shows, conferences, and beauty industry events
Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI.
Bachelor’s degree in Marketing, Communications, Business, or a related field. Required
10+ years of experience in marketing, product marketing, brand management, or category marketing within the cosmetics, personal care, beauty, or consumer goods sectors.
Also:
Advanced degree or certifications in digital marketing. Preferred
Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences. Required
Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations. Required
Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms. Required
Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment. Required
Experience supporting B2B campaigns targeting major beauty brands, contract manufacturers, ingredient suppliers, and R&D teams ideally within testing, formulation, or product development environments. Preferred
Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization. Preferred
Ability to translate complex scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into clear, compelling, customer‑friendly marketing narratives. Required
Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care. Required
Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns. Required
Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment. Required
Experience supporting trade shows, conferences, and industry events, including booth strategy, collateral development, and lead‑gen follow‑up. Required
Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global audiences.

Employment type
Full-time

Work arrangement
Yes