Creative Writer

Company Description 7P Digital is a technology-powered marketing services firm transforming how businesses connect with their audiences through data-driven strategies and market insights. The company enables FMCG brands to reach potential customers via influencer marketing, leveraging a network of 30,000 content creators and social media influencers across Mega, Macro, Micro, and Nano tiers. 7P Digital also helps brands understand consumer choices through qualitative and quantitative market research, including primary research, focus groups, and product testing. In addition, the firm shapes public perception through online reputation and perception management by developing and executing effective content strategies across earned and owned media. Agile and outcome-oriented, 7P Digital focuses on increasing brand visibility and business results for clients such as Saffola Fittify, Wingreens, Weikfield, Park Avenue, Veeba, and Saffola Honey.
Role Description This is a full-time, on-site Creative Writer role based in Gurgaon. The Creative Writer will craft compelling, brand-aligned narratives for campaigns, influencer collaborations, websites, social media, and other digital touchpoints. Responsibilities include generating original ideas, writing and refining copy, adapting content to different platforms and audiences, and ensuring consistency with brand voice and guidelines. The role involves close collaboration with marketing, design, and account teams to translate briefs into engaging content, as well as conducting research to inform concepts and strengthen storytelling. The Creative Writer will also review and revise existing content to enhance clarity, impact, and alignment with campaign objectives.
Qualifications
Candidates should possess strong Writing and Creative Writing skills for developing original, engaging narratives across formats.
Campaign Scripts
Candidates should possess Web Content Writing skills to create clear, effective copy for websites, landing pages, and digital campaigns.
Candidates should possess Research skills to gather insights, understand audiences, and inform content strategy and message development.
Candidates should possess Communication skills to collaborate with cross-functional teams, interpret briefs, and present ideas effectively.
Strong grammar, editing, and proofreading capabilities with attention to detail.
Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
Experience in digital marketing, influencer marketing, or brand communications is an advantage.
Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field, or equivalent practical experience.

Work arrangement
No