Business Development Manager

Company Description 7P Digital is a technology-powered marketing services firm that helps businesses connect more effectively with their audiences through data-driven solutions and deep market insights. The company specializes in serving FMCG brands by combining influencer marketing, market research, and online reputation management. With a network of over 30,000 content creators and social media influencers, 7P Digital designs campaigns that reach and engage diverse consumer segments. Its research capabilities span qualitative and quantitative methods, including focus groups, product testing, and sampling, to uncover consumer choices and preferences. Agile and outcome-oriented, 7P Digital works with clients such as Saffola Fittify, Wingreens, Weikfield, Park Avenue, Veeba, and Saffola Honey to drive visibility and measurable business results.
Role Description The Business Development Manager is a full-time, on-site role based in Gurgaon, responsible for driving growth and expanding 7P Digital’s client portfolio, with a focus on FMCG and consumer brands. This role involves identifying and qualifying new business opportunities, building and nurturing relationships with decision-makers, and leading end-to-end sales cycles from prospecting to contract closure. The Business Development Manager will collaborate closely with marketing, campaign, and research teams to shape tailored proposals and pitches that leverage influencer marketing, market research, and reputation management solutions. Day-to-day tasks include conducting market and competitor analysis, managing a robust sales pipeline, preparing sales forecasts and reports, and representing the company at client meetings, industry events, and presentations. The role also requires maintaining high standards of client service, gathering feedback to refine offerings, and supporting account growth through upselling and cross-selling initiatives.
Qualifications
Demonstrated skills in business development, D2C sales, and client relationship management, ideally within marketing services, media, or FMCG sectors.
Experience with prospecting, lead generation, pipeline management, and deal negotiation, including preparing and delivering impactful sales presentations.
Familiarity with digital marketing, influencer marketing, and market research concepts, with the ability to translate solutions into clear business value for clients.
Strong analytical and commercial skills, including market analysis, revenue forecasting, and data-driven decision-making.
Excellent written and verbal communication skills, with the ability to engage senior stakeholders and collaborate effectively with internal teams.
High degree of ownership, resilience, and goal-orientation, with a track record of meeting or exceeding sales targets.
Bachelor’s degree in Business, Marketing, Management, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
Prior experience working in or with Gurgaon/NCR markets is beneficial, along with willingness to work on-site and travel for

Work arrangement
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