Brand Manager - Multi Category

WE’RE HIRING | BRAND MANAGER – MULTI-CATEGORY
Build brands from 0 → 1, across categories, with AI as your co-pilot.
Company: WishLuck
Role: Brand Manager
Location: Noida, Uttar Pradesh | On-site
Employment: Full-time
Experience: 3–4 Years
ABOUT WISHLUCK
WishLuck is a growing D2C e-commerce company focused on building consumer brands.
Our flagship brand operates in the screen-free educational toys category and has been trusted by 3 lakh+ parents, with a 4.8/5 rating from 25,000+ reviews.
We are now expanding into multiple consumer categories and launching new D2C brands from scratch.
ABOUT THE ROLE
We are looking for a Brand Manager who can think like an entrepreneur and build brands from 0 to 1.
You will work closely with the Founder and cross-functional teams to identify opportunities, build brand strategy, launch products, and scale brands across D2C, marketplaces and quick-commerce platforms.
KEY RESPONSIBILITIES
• Research new categories, customers, competitors, pricing and margins
• Develop brand strategy, positioning, naming, identity and packaging
• Build and execute Go-to-Market (GTM) strategies
• Launch and scale brands on Shopify, Amazon, Flipkart & Quick Commerce
• Develop creative strategies for Meta Ads, Google Ads, YouTube, Influencer Marketing & UGC
• Work closely with performance marketing, design, content, sourcing and customer experience teams
• Track and optimize Revenue, CAC, ROAS, AOV, LTV & Repeat Rate
• Take ownership of brand-level business performance and P&L
• Use Generative AI for research, ideation, content creation and experimentation
• Continuously test new ideas, creatives, channels and growth opportunities
WHAT WE’RE LOOKING FOR
3–4 years of experience in Brand Management, Category Management or D2C Marketing
Proven experience in building or scaling at least one consumer brand, with measurable results
Experience across 2+ consumer categories such as Beauty, Personal Care, Home, Food, Fashion, Wellness, Kids or Electronics
Strong understanding of D2C, e-commerce and unit economics
Hands-on experience with Shopify, Amazon, Flipkart & performance marketing
Strong knowledge of Meta Ads, Google Ads, Influencer Marketing and UGC
Comfortable using AI tools such as ChatGPT, Claude, Gemini, Midjourney/Nano Banana and AI video tools such as Runway, Higgsfield or HeyGen
Creative mindset combined with strong analytical thinking
Strong communication skills in English & Hindi
Ownership mindset and ability to work in a fast-paced environment
BONUS IF YOU HAVE
• Experience launching brands from 0 → 1
• Quick-commerce experience
• Kids/Baby category experience
• FMCG or consumer brand experience
WHY JOIN WISHLUCK?
Build multiple brands instead of managing just one
Work directly with the Founder
Get access to a paid AI toolkit
Opportunity to take ownership of new categories and launches
Competitive compensation + performance incentives
High-growth, entrepreneurial work environment
HOW TO APPLY
Interested candidates can share:
1. Updated CV
2. 3 brands/campaigns you have built or scaled, along with results
3. 2 examples of work created using AI
Shortlisted candidates will be given a 72-hour practical assignment to build a brand strategy for a new category.
📧 Apply at: hr@wishluck.in
Think you can build a brand from zero? We’d love to hear from you.
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Work arrangement
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