Area Sales Manager

Company Description Snacc is India’s clean-label snacking brand, built on the belief that snacks should be simple, transparent, and made from real ingredients. The brand focuses on products without additives or preservatives, offering nuts and foxnuts with clear, trustworthy labels. Snacc is dedicated to serving consumers who actively check ingredients and nutrition information before buying. The company aims to redefine healthy snacking, proving that better-for-you options can be enjoyable and exciting. Snacc is growing quickly and seeks team members who are passionate about clean, honest food.
Salary :35000-45000
Role Description The Area Sales Manager will be responsible for driving sales growth and distribution for Snacc within the Mumbai Metropolitan Region in a full-time, on-site capacity. This role includes managing key retail and distributor relationships, identifying new business opportunities, and ensuring product availability across modern trade, general trade, and institutional channels. The Area Sales Manager will plan and execute territory sales strategies, monitor performance against targets, and collaborate with marketing to implement local promotions and visibility initiatives. They will regularly visit market outlets, conduct store checks, train and guide field sales teams, and report on competitor activities and customer insights. The role also involves preparing sales forecasts, maintaining accurate sales records, and coordinating with supply chain to ensure smooth order fulfillment.
Qualifications
Proven experience in FMCG or food & beverage sales, preferably in snacks or health-focused products.
Strong skills in territory management, channel development, and key account handling.
Ability to analyze sales data, track performance metrics, and derive actionable insights.
Excellent negotiation, relationship-building, and stakeholder management capabilities.
Strong communication and presentation skills, with proficiency in English and local languages.
Hands-on approach, willingness to be on the field regularly, and comfort with fast-paced, growth-oriented environments.
Understanding of trade marketing, in-store execution, and merchandising best practices.
Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent is an advantage.
Familiarity with clean-label, health, or consumer wellness brands is a plus.
Proficiency in basic office and sales CRM tools; ability to prepare clear reports and presentations.

Work arrangement
No