Paid Ads Manager

Location: Haridwar, Uttarakhand
Department: Digital Marketing
Employment Type: Full-Time
Experience: 2–5 Years
About The Role
We are looking for a performance-driven Paid Ads Manager to manage and optimize digital advertising campaigns across Google and Meta, with a strong focus on lead generation and business growth.
Key Responsibilities
Plan, create, launch, and manage Google Ads and Meta Ads campaigns.
Manage lead-generation campaigns for healthcare and aesthetic services.
Conduct keyword, audience, competitor, and market research.
Develop campaign strategies based on business objectives and target audiences.
Monitor and optimize CPL, conversion rate, lead quality, ROAS, and campaign performance.
Manage and optimize daily/monthly advertising budgets.
Test different ad copies, creatives, audiences, campaign objectives, and landing pages.
Coordinate with the creative team for ad banners, videos, reels, and other campaign assets.
Monitor campaign performance and make data-driven optimization decisions.
Set up and monitor conversion tracking, Meta Pixel, Google Tag Manager, and relevant events.
Analyze lead quality and coordinate with the sales team to improve campaign performance.
Conduct regular campaign audits and identify opportunities for scaling.
Prepare weekly and monthly paid advertising performance reports.
Stay updated with changes in Google Ads, Meta Ads, targeting options, policies, and advertising trends.
Requirements
2–5 years of hands-on experience in Google Ads and Meta Ads.
Strong understanding of lead-generation and performance marketing.
Experience managing advertising budgets and optimizing campaigns based on performance.
Good knowledge of Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, and conversion tracking.
Strong analytical and data interpretation skills.
Experience in healthcare, aesthetics, clinics, hospitals, or other lead-generation businesses will be an added advantage.
Ability to work with targets and manage multiple campaigns simultaneously.
Location
Chandra Rekha Tower, Haridwar, near Jagat HP Petrol Pump.
Skills: google ads,campaigns,google tag manager,google,conversion tracking,advertising

Work arrangement
No