Senior Brand Manager

What are the Key Deliverables in this role?
Financial/Business Outcomes:
Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category
Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews
Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth
Get a strong category and competition understanding to identify growth opportunities
Expand margins by leading cost saving initiatives with Cross functional teams
Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics
Customer Service:
The brand needs strong ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
Conduct analysis using internal & external reports/research and implement data driven brand initiatives.
Internal Processes:
Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.
Work with procurement & supply chain teams to ensure stock availabillity
Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
Monitor & influence demand forecasting and adapt plans as required.
Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by o Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs.
o Evaluate and enable deployment of relevant plans to achieve brand objectives.
o Review plans on an ongoing basis (including spends) to adapt as required
Innovation and Learning
Work closely with R&D, Packaging, production & manufacturing team to develop pipeline for new relevant SKUs/ variant extensions and develop stronger product claims
What are the Critical success factors for the Role?
Experience of brand management / sales experience in FMCG category
Prior experience in working closely with sales team to drive volume/value
Conceptual clarity in basic pricing methodology
Strong data mining & analytical skills (comfortable handing data and MS excel proficiency), strong presentation skills
Educational Qualification – MBA (Major in marketing preferred)
Experience – 3-6 years
What are the Desirable success factors for the Role ?
Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
Good communication skills and stakeholder management capabilities
Familiarity with the consumer goods industry and an understanding of its challenges and opportunities

Work arrangement
No