Growth Marketing Manager

We're looking for someone to own demand generation end-to-end: paid advertising, outbound, ABM, and the automation layer connecting them. This isn't a role where campaigns are handed to you to execute. You'll own a pipeline number, and you'll have real say over the tools, workflows, and systems used to hit it. If manual, one-off campaign work bores you and you'd rather build something that compounds, this is your role. You're joining at a moment where the function needs to be rebuilt, not just staffed, so expect ambiguity and expect to create your own roadmap rather than wait for one.
Responsibilities:
Paid and outbound channels: Google Ads, LinkedIn Ads, and outbound sequencing, with full ownership of strategy, execution, and optimisation.
Pipeline volume: Build and scale demand generation so qualified pipeline grows without linearly scaling spend.
Lead quality and ICP fit: Tighten targeting, scoring, and qualification so what comes in is actually sales-ready, not just volume for its own sake.
Personalisation at scale: Use AI and automation, including enrichment, intent signals, and AI-assisted messaging, to make outbound and ABM feel 1:1 at a scale a human alone couldn't sustain.
Attribution and measurement: Build the reporting and attribution layer needed to know what's actually working. This doesn't exist today, so you're building it from scratch.
Tooling and stack decisions: Propose and own the marketing technology and automation stack within an agreed budget, choosing what to use based on what the work needs.
Cross-functional alignment: Work closely with sales and SDRs to make sure pipeline generated actually converts, and feed learnings back into targeting and messaging.
Requirements:
3 to 6 years in demand generation, growth marketing, or ABM, ideally in B2B or enterprise SaaS.
Proven ownership of a pipeline or lead generation number, not just campaign execution under someone else's strategy.
Genuinely fluent with AI tools for marketing, able to speak concretely about workflows you've built, such as enrichment, scoring, and personalised outreach working together, not just using AI for copywriting.
Comfortable with marketing automation and workflow tools, and willing to build hands-on rather than delegate it.
Strong with paid channels (Google Ads, LinkedIn Ads) and outbound tooling.
Self-directed. You'll be given outcomes to hit, not a task list. We need someone who defines the how.
Comfortable with ambiguity and a lean team.
Nice to Have:
Experience selling into enterprise or North American buyers.
Familiarity with intent data platforms.
Basic scripting or advanced no-code workflow building.
Experience in MDM, EAM, MRO, or adjacent enterprise software categories.

Skills
Growth Marketing, Marketing, Marketing Analytics, Marketing Operations, Trade Marketing

Experience
4-8 yrs