Vice President of Product Marketing Strategy

Vice President of Product Marketing StrategyJob Overview
The Vice President of Product Marketing Strategy leads product marketing strategy, market positioning, go-to-market planning, and product growth initiatives. This executive translates market and customer insights into differentiated product strategies, strengthens competitive positioning, and aligns Product, Marketing, Sales, and Business Development around commercial objectives.
Key Responsibilities
Product Marketing Strategy
Develop and execute product marketing strategies aligned with product, corporate, and commercial objectives.
Establish priorities that support product adoption, market expansion, and sustainable growth.
Market Positioning and Messaging
Define product positioning, value propositions, messaging frameworks, and market narratives.
Ensure consistent communication of product value across target segments and channels.
Go-to-Market Strategy
Lead go-to-market strategies for new products, major launches, and priority markets.
Coordinate launch planning, market readiness, channel strategy, and cross-functional execution.
Market and Competitive Intelligence
Analyze market trends, customer needs, competitive developments, and industry dynamics.
Convert insights into actionable recommendations for product and marketing strategy.
Customer and Commercial Strategy
Develop segmentation, targeting, and customer value strategies that support product adoption and business growth.
Identify opportunities to improve market penetration, customer engagement, and commercial performance.
Cross-Functional Leadership
Partner with Product, Sales, Marketing, Business Development, and Strategy teams.
Align product capabilities, customer needs, and commercial priorities across the organization.
Performance and Optimization
Establish KPIs for product marketing, launches, adoption, and market performance.
Evaluate results and optimize strategies, investments, and execution based on data and customer insights.
Executive Leadership and Team Development
Provide executive leadership with market, customer, and competitive insights to support strategic decisions.
Lead and develop high-performing product marketing teams and scalable operating processes.
QualificationsEducation Background
Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or advanced degree preferred.
Work Experience
12+ years of experience in product marketing, marketing strategy, product strategy, or related commercial functions.
5+ years of senior leadership experience managing strategic marketing initiatives or teams.
Proven experience in product positioning, go-to-market strategy, market segmentation, and integrated marketing.
Strong understanding of market research, competitive intelligence, customer insights, and commercial strategy.
Experience in technology, financial services, investment, or digital asset-related industries is advantageous.

Work arrangement
Yes