Google Ad Specialist

Google Ads Specialist – Lead Generation
Edmento is looking for an experienced Google Ads Specialist to audit, manage and optimise our paid search campaigns, with a strong focus on generating high-quality, relevant leads rather than simply increasing clicks or form submissions.
We are looking for someone who can take ownership of the account, identify areas of wasted spend and build a clear strategy for improving campaign performance and return on ad spend.
Key Responsibilities:
* Audit our existing Google Ads account and previous campaign performance
* Develop and manage Google Search campaigns
* Conduct keyword, search-intent and competitor research
* Build an effective keyword and negative-keyword strategy
* Review and optimise campaign/ad group structure
* Write and test high-converting search ad copy
* Manage bidding, budgets, locations and audience targeting
* Review search terms regularly and eliminate irrelevant traffic
* Set up and verify conversion tracking through Google Ads, GA4 and GTM
* Monitor cost per lead, conversion rates and overall lead quality
* Identify landing-page improvements that could increase conversion rates
* Continuously test and optimise campaigns based on performance data
* Provide clear reporting and recommendations
Requirements:
* Ideally 6–10+ years of hands-on Google Ads experience
* Strong experience specifically with Search and lead-generation campaigns
* Demonstrable experience managing real advertising budgets
* Strong understanding of Google Ads, GA4 and Google Tag Manager
* Ability to diagnose underperforming campaigns and explain what is going wrong
* Strong understanding of conversion optimisation and landing pages
* Experience with UK lead-generation campaigns is highly desirable
* Education, tutoring or similar service-business experience would be an advantage
We are particularly interested in someone who is analytical and commercially focused and can explain the reasoning behind their decisions rather than simply applying standard Google Ads recommendations.
When applying, please include examples of lead-generation accounts you have personally managed, approximate budgets, results achieved and what you specifically did to improve performance.
This is not an entry-level opportunity. Please do not apply if you are a beginner or have primarily theoretical/certification-based Google Ads experience.
If you’re an experienced PPC professional and would like to have an informal conversation about the role, Edmento, or what we’re looking for before applying, please feel free to get in touch with us directly.
Phone / WhatsApp: 07858 932759
Email: careers@edmento.org
We’d be happy to have an initial conversation with experienced candidates before progressing to the formal interview stage.

Work arrangement
Yes