Senior SEO Optimisation Specialist

We’re Hiring:
Senior SEO & AI Search Optimisation Specialist
Company: Edmento
Website: www.edmento.org
Job Type: Full-Time/Part time | Remote
About Edmento
Edmento is an online tutoring platform specialising in personalised GCSE and A-Level education. We combine academic expertise with individual mentorship to help students improve their understanding, confidence, and examination performance.
We’re looking for an exceptionally competent, commercially driven Senior SEO & AI Search Optimisation Specialist to lead our organic growth strategy.
This is a hands-on, strategic role for an experienced SEO professional who can independently identify opportunities, execute advanced optimisation strategies, and deliver measurable business results.
Our Goal
Our ambition is to establish Edmento as a leading online tutoring platform in the UK through sustainable organic growth.
Our key objectives include:
* Achieving top organic rankings for high-intent GCSE and A-Level tutoring keywords.
* Generating a consistent pipeline of qualified enquiries from parents and students.
* Increasing organic traffic that converts into consultations, trial lessons, and paying customers.
* Strengthening Edmento’s visibility across traditional search engines and AI-powered platforms, including Google, ChatGPT, Gemini, and Perplexity.
* Building long-term topical authority, brand credibility, and competitive advantage within the UK education market.
We prioritise qualified leads, conversions, and sustainable revenue growth over vanity metrics.
Key Responsibilities
1. SEO Strategy & Organic Growth
* Develop, own, and execute a comprehensive SEO strategy aligned with Edmento’s commercial objectives.
* Conduct advanced keyword research, search intent analysis, and competitor benchmarking.
* Identify content gaps, ranking opportunities, and high-converting keywords within the UK tutoring market.
* Build and manage a long-term SEO growth roadmap, prioritising initiatives based on business impact.
2. Technical SEO & Website Optimisation
* Conduct comprehensive technical audits and implement corrective actions.
* Optimise website architecture, crawlability, indexing, canonicalisation, XML sitemaps, and structured data.
* Improve Core Web Vitals, mobile usability, page speed, and overall website performance.
* Identify and resolve technical issues affecting search visibility.
* Work with website developers to implement and validate technical improvements.
3. On-Page SEO & Content Strategy
* Optimise subject-specific landing pages, service pages, blog content, metadata, and internal linking structures.
* Develop SEO-led content strategies based on topical authority, user intent, and conversion potential.
* Collaborate with content and marketing teams to align SEO initiatives with brand messaging and business priorities.
* Continuously test and improve landing-page performance, user experience, and organic conversion rates.
4. Off-Page SEO & Authority Building
* Develop and execute ethical, high-quality link-building strategies.
* Identify relevant digital PR, outreach, and partnership opportunities.
* Analyse competitor backlink profiles using SEMrush, Ahrefs, and Moz.
* Strengthen Edmento’s domain authority, brand credibility, and overall search presence.
5. AI Search Optimisation (GEO & AEO)
* Develop strategies to improve Edmento’s visibility within AI-generated search results and conversational search platforms.
* Optimise content for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
* Strengthen entity recognition, structured information, content credibility, and machine-readable website architecture.
* Monitor developments in AI-driven search and adapt strategies accordingly.
* Evaluate brand mentions, citations, referral traffic, and visibility across relevant AI-powered discovery platforms.
6. Analytics, Reporting & Conversion Optimisation
* Use Google Search Console, GA4, SEMrush, Ahrefs, Moz, and other analytical tools to evaluate SEO performance.
* Monitor organic rankings, impressions, click-through rates, website engagement, conversions, and technical site health.
* Translate complex performance data into actionable recommendations and clear stakeholder reports.
* Establish meaningful KPIs and provide regular performance updates.
* Identify opportunities to improve conversion rates and reduce organic customer acquisition costs.
* Continuously test, analyse, and refine SEO initiatives based on performance data.
7. Strategic Leadership & Collaboration
* Work closely with content, marketing, product, and development teams.
* Communicate technical SEO recommendations effectively to non-technical stakeholders.
* Provide strategic direction on SEO best practices across the organisation.
* Guide and mentor junior team members where required.
* Take ownership of priorities, execution timelines, and measurable outcomes.
Essential Qualifications & Experience
* Proven senior-level SEO experience, ideally within a digital-first, education, or highly competitive service-based business.
* Demonstrable success in improving organic rankings, qualified traffic, and customer acquisition.
* Advanced hands-on proficiency with SEMrush, Ahrefs, Moz, Google Search Console, and GA4.
* Strong technical SEO expertise covering website architecture, crawlability, indexation, structured data, and Core Web Vitals.
* Extensive experience in keyword research, on-page optimisation, content strategy, and off-page SEO.
* Strong understanding of AI search optimisation, GEO, AEO, and emerging search technologies.
* Experience developing and executing SEO strategies targeting competitive UK search terms.
* Ability to independently diagnose issues, identify growth opportunities, prioritise initiatives, and implement solutions.
* Strong analytical skills, with the ability to interpret complex datasets and translate findings into measurable improvements.
* Working knowledge of HTML, CSS, and CMS platforms such as WordPress or similar systems.
* Excellent written and verbal communication skills, including presenting technical findings to non-specialists.
* Experience collaborating across content, development, and marketing functions.
* Strong self-management, organisation, and prioritisation skills within a fast-paced remote working environment.
* Bachelor’s degree in Marketing, Business, Communications, or a related discipline is desirable; demonstrable expertise and results are more important.
Who We’re Looking For
We’re not looking for someone who simply performs basic keyword research, generates automated SEO reports, or follows generic optimisation checklists.
We’re looking for a technically proficient, highly analytical, commercially aware SEO professional who:
* Understands the relationship between search visibility, user intent, conversion rates, and business growth.
* Can independently develop and execute strategies rather than relying on constant supervision.
* Proactively identifies problems and opportunities before being asked.
* Keeps up with algorithm changes, emerging SEO practices, and AI-driven search developments.
* Makes decisions based on evidence, testing, and commercial impact.
* Can demonstrate previous success through real case studies and measurable outcomes.
How to Apply
Interested candidates should share:
1. An updated CV and relevant professional experience.
2. Case studies demonstrating measurable improvements in rankings, organic traffic, leads, and conversions.
3. Details of hands-on experience with SEMrush, Ahrefs, Moz, and AI search optimisation.
4. A brief overview of how you would approach growing Edmento’s organic presence.
5. Expected remuneration.
Interested in an informal conversation about the role? You’re welcome to reach out directly via WhatsApp or email. We’d be happy to discuss the opportunity, expectations, and how your expertise could contribute to Edmento’s growth.
📧 Email: careers@edmento.org
📱 WhatsApp: +44 7858 932759
🌐 Website: www.edmento.org
At Edmento, we’re not simply looking to increase website traffic. We’re looking for someone who can turn organic search into a sustainable, measurable customer acquisition channel.

Work arrangement
Yes