Area Sales Manager

🚨 WE’RE HIRING | AREA SALES MANAGER (ASM) – FMCG
📍 Location: Greater Noida, Delhi NCR
🏢 Industry: FMCG
💼 Experience: 10–15 Years
👔 Department: Sales & Distribution
About the Role
We are looking for an experienced and result-oriented Area Sales Manager (ASM) to drive sales growth, strengthen distribution networks, and expand market presence across the assigned territory.
The ideal candidate should have strong hands-on experience in FMCG Sales, Distributor Management, Channel Development, and Market Expansion, along with excellent knowledge of the Delhi NCR market.
Key Responsibilities
Manage and develop relationships with Distributors, Super Stockists & C&F Agents
Drive Primary & Secondary Sales and consistently achieve assigned targets
Identify, appoint, and develop new distributors and channel partners
Expand market coverage and develop new markets within the assigned territory
Conduct regular market visits and monitor market execution
Build strong relationships with distributors, retailers, and channel partners
Ensure product availability and effective distribution across the territory
Monitor competitor activities, market trends, pricing, and schemes
Track sales performance and prepare regular MIS and sales reports
Follow up on collections, outstanding payments, and distributor-related issues
Train, guide, and support the sales team to improve market productivity
Ensure effective implementation of company sales strategies and promotional activities
Key Requirements
10–15 years of relevant experience in FMCG Sales
Minimum 6 years of experience in Sales Agency / Distributor Management
Strong understanding of FMCG distribution and channel sales
Established knowledge of the Delhi NCR / Greater Noida market
Strong distributor and retail network is preferred
Proven track record of achieving sales targets
Excellent communication, negotiation, and relationship-management skills
Strong analytical and MIS reporting abilities
Willingness to travel extensively within the assigned territory
Strong on-ground market exposure and execution capabilities
What We’re Looking For
A hands-on sales professional who can build distribution, expand market reach, drive secondary sales, manage channel partners, and deliver consistent business growth.
📩 Interested candidates can share their updated CV while applying.
📍 Job Location: Greater Noida, Delhi NCR
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Work arrangement
No