Area Sales Manager

🚨 WE’RE HIRING | AREA SALES MANAGER (ASM) – FMCG
📍 Location: South Gujarat
🏢 Industry: FMCG
💼 Experience: 10–15 Years
👔 Department: Sales & Distribution
About the Role
We are looking for an experienced and result-oriented Area Sales Manager (ASM) to drive sales growth, strengthen the distribution network, and expand market presence across South Gujarat.
The ideal candidate should have strong hands-on experience in FMCG Sales, Distributor Management, Channel Development, and Market Expansion, along with good knowledge of the South Gujarat market.
Key Responsibilities
• Manage and develop relationships with Distributors, Super Stockists & C&F Agents
• Drive Primary & Secondary Sales and achieve assigned targets
• Identify, appoint, and develop new distributors and channel partners
• Expand market coverage and develop new markets within the assigned territory
• Conduct regular market visits and monitor market execution
• Build strong relationships with distributors, retailers, and channel partners
• Ensure product availability and effective distribution across the territory
• Monitor competitor activities, market trends, pricing, and schemes
• Track sales performance and prepare regular MIS & sales reports
• Follow up on collections, outstanding payments, and distributor-related issues
• Train, guide, and support the sales team to improve market productivity
• Ensure effective implementation of company sales strategies and promotional activities
Key Requirements
• 10–15 years of relevant experience in FMCG Sales
• Minimum 6 years of experience in Sales Agency / Distributor Management
• Strong understanding of FMCG distribution and channel sales
• Good knowledge of the South Gujarat market
• Strong distributor and retail network will be preferred
• Proven track record of achieving sales targets
• Excellent communication, negotiation, and relationship-management skills
• Strong analytical and MIS reporting abilities
• Willingness to travel extensively across the assigned territory
• Strong on-ground market exposure and execution capabilities
🎯 What We’re Looking For
A hands-on FMCG sales professional who can build distribution, expand market reach, drive secondary sales, manage channel partners, and deliver consistent business growth.
📩 Interested candidates can share their updated CV while applying.
📍 Job Location: South Gujarat

Work arrangement
No