School Marketing Manager – Kalyani Nagar

About Dreamtime Learning
Dreamtime Learning is an innovative education organization focused on transforming the learning experience through its Online School, Tech-enabled Micro Schools, Community After-School Programs, and B2B education solutions.
About the Role
Dreamtime Learning is looking for a results-driven School Marketing Manager to lead and execute the marketing strategy for our school in Pune.
The role will have a strong focus on offline marketing, local school visibility, community engagement, events, partnerships, lead generation, and admissions growth. The ideal candidate should understand the school/education ecosystem and have hands-on experience in executing marketing activities that directly contribute to student enquiries and enrolments.
This is a full-time, work-from-office role based in Pune.
Key Responsibilities
Develop and execute the school's annual and monthly marketing plan aligned with admission targets.
Drive offline marketing activities to increase school visibility and generate qualified admission enquiries.
Plan and execute school events, open houses, workshops, seminars, parent engagement activities, exhibitions, and community events.
Identify and execute local BTL activities, residential community activations, mall activations, outdoor promotions, print campaigns, hoardings, flyers, brochures, and other local campaigns.
Build relationships with residential communities, corporates, local businesses, activity centres, preschools, educational institutions, and community organizations to generate leads and improve brand visibility.
Coordinate with the admissions team to convert marketing-generated enquiries into school visits, applications, and enrolments.
Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), social media, WhatsApp, and other relevant channels.
Support SEO, website content, landing pages, and online visibility initiatives.
Manage the school's marketing calendar based on the admission cycle and key academic milestones.
Track marketing performance through metrics such as leads, CPL, school visits, applications, conversions, CAC, and enrolments.
Manage marketing budgets and ensure effective utilization of marketing spend.
Coordinate with external agencies, vendors, printers, event partners, outdoor media partners, and other marketing service providers.
Conduct competitor and local market research to identify new opportunities for student acquisition.
Prepare regular marketing MIS and performance reports for management.
Work closely with the Principal, Admissions, Academic, and Operations teams to ensure marketing activities support overall school growth.
Must-Have Requirements
Prior marketing experience in the School / Education industry is mandatory.
4–7 years of overall marketing experience.
Strong hands-on experience in offline school marketing and local market activation.
Experience in planning and executing BTL activities, events, open houses, seminars, community outreach, print, outdoor, and on-ground activations.
Good understanding of admissions-focused marketing and lead generation.
Experience coordinating with vendors, agencies, and event partners.
Good understanding of digital marketing, including Google Ads and Meta Ads.
Strong communication, coordination, negotiation, and analytical skills.
Willingness to work onsite in Pune.
Laptop is mandatory.

Work arrangement
No