Content Creator Intern - Reels/ Social/ On Camera

Mumbai | Internship | 2–3 days/week in person, rest remote.
We’re building EDIT — India’s first layering fragrance brand, founded by two Y Combinator founders.
And we’re looking for 2 people who are genuinely good at the internet.
Not “I know how to make a content calendar” good.
More like:
Give you an idea at 11 AM → you shoot it → edit it → it’s live by 5 PM.
You’ll be creating content across:
EDIT’s main Instagram
New experimental / culture pages we build from scratch
Performance marketing ads
Founder content
Reels, skits, vox pops, memes and whatever format the internet decides it likes next
What you’ll actually do
Take viral/content concepts and turn them into Reels
Conceptualise your own ideas too
Shoot on an iPhone
Be comfortable in front of the camera
Edit directly on Instagram / CapCut / similar tools
Create fast, native-looking performance ads
Experiment with hooks, formats and trends
Help us build new Instagram pages + original content IPs from zero
Shoot with founders, employees, creators, friends and occasionally random people on the street
Make a lot of content
Some of it will work.
Some of it will flop.
Then we make the next one.
You’re probably right for this if
You spend way too much time on Instagram/Reels anyway
You instinctively know when a video feels boring
You’re comfortable talking or acting on camera
You can shoot and edit without needing a production crew
You understand memes, hooks, trends and internet culture
You’ve made content for yourself before
You have ideas without waiting for someone to brief you
You’re happy experimenting every day
We care far more about what you’ve made than where you’ve interned.
If you have your own creator page, meme page, YouTube channel, niche Instagram account, or random Reel that unexpectedly got 500K views — we want to see it.
Editing skills
You do not need to be a professional video editor.
If you’re good with:
Instagram Edits
CapCut
InShot
VN
basic Canva
…you’re good.
Speed + taste > fancy software.
How we work
We’re currently flexible / remote-ish, but we’re building EDIT in Mumbai.
Expect to meet 2–3 times a week to shoot, brainstorm and make content together.
This will be a very hands-on role.
You won’t be sitting on Zoom discussing content.
You’ll be making it.
Why this could be fun
You’ll get to:
Build Instagram pages from scratch
Create original recurring content formats
Be the face of content if you want to
Test ideas quickly
See which content actually drives sales
Work directly with the founders
Help shape what EDIT sounds and feels like on the internet
And if you’re really good, there’s a lot of room to grow with the brand.

Work arrangement
No