Senior Manager - Marketing

Job
Title
Senior
Manager � Marketing
Department / Division
Marketing
External Interface
(Enlist
external agencies/authorities that you are required to deal with while
discharging your duty)
PR/ Advertising
agencies
NGOs
Media
professionals / Journalists
Vendors
Retailers
Minimum Qualification
(i.e
education, training etc.)
MBA (Marketing)
and/ or Post-graduation in Public Relations (Mass Communication, etc.)
Minimum Experience
Around 8-10 years
of industry experience in Senior Advertising/ PR role
Special Skills/Attributes
(required
for performing the job effectively)
Knowledge of
Advertising and PR concepts
Understanding of
designing and outdoor advertising
Knowledge of
branding and promotions in Retail
Overall Purpose/Objective
Of the job
Responsible
for the overall brand building of the Centre by ensuring effective and
comprehensive advertising and public relations operations.
Key Responsibilities
(List
major responsibilities, that you have,
to achieve the key objectives)
Overall
responsibility for planning the PR and advertising operations to enhance the
image of the Centre(Mall) by ensuring
regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives,
etc
Initiate the preparation
of a detailed advertising plan for the Centre, brief the advertising agency
on the same and ensure effective implementation of the various components of
the plan
Plan for the
requirement of outdoor hoardings and signage on the basis of the area/ size,
type of signage, position / placement of the signage etc.
Update the
target audience through newsletter about the Centre (new offers/ deals, new
stores at the Centre, participation by retailers
through interviews and features, in conjunction with the advertising agency
Effective use of
various social networking sites (Facebook, Twitter, etc.) maintaining a
connect with select target audience and for promotion of various initiatives
of the Centre
Explore
partnership with various magazines and radio channels either as part of
barter exchange or otherwise, for the promotion of the various activities of
the Centre
Identify PR
opportunities for the Centre by reviewing the Marketing calendar and identifying
events/ initiatives that have a feasible PR opportunity
Monitor the
performance of the selected / Advertising agencies against defined Service
Level Agreements (SLAs) and also evaluation post every event

Work arrangement
No