Executive - Marketing

Job TitleExecutive - Marketing
Department / Division
Marketing
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
Agencies � Event Management
Government/ regulatory bodies
Retailers
Sponsors
Minimum Qualification
(i.e education, training etc.)
Graduate, MBA (Marketing)
Minimum Experience
1-3 years of experience in retail industry; marketing experience is preferred
Special Skills/Attributes
(required for performing the job effectively)
Knowledge of Advertising and PR concepts
Knowledge of brand building
Knowledge of pricing / budgeting
Overall Purpose/Objective
Of the job
Responsible for creating a brand imagery and communication guideline including creatives, logo, brand positioning etc
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
Assist in planning the PR and advertising operations to enhance the image of the Centre(Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc
Manage events planning by giving ideas for events to be conducted, evaluate the ideas with the Manager on various parameters of budget required, PR mileage, terms of sponsorship and execution
Identifying the event execution/ management, creative agency, online advertising agency etc. and support the Managers in empanelment of the same
Monitor all the activities of the agency on a regular basis to track their activities and adherence to the timelines
Effective use of various social networking sites (Orkut, Facebook, Twitter, Ibibo, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre
Support the marketing branding efforts for specified number of retailers and also support the smooth execution of the retailer events
Retailer Relations for few brands
Festival led events

Work arrangement
No