SOCIAL MEDIA AND CONTENT EXECUTIVE

Company Description
TruFit Footwear is a modern Indian footwear brand from Future Footwear, focused on contemporary design, everyday comfort, quality, and value for the way India moves.
Supported by a footwear business of approximately ₹100 crore in annual revenue and manufacturing around 300,000 pairs each month, TruFit combines strong production capabilities with a growing consumer brand.
The portfolio includes sports shoes, sneakers, casual footwear, slippers, and everyday footwear, alongside sister brands Acliv, focused on EVA slides, and Googly, focused on kids' footwear.
As TruFit expands across retail, e-commerce, marketplaces and digital channels, we are building a stronger consumer-facing brand and social-media presence with the ambition to become part of millions of everyday journeys across India.
Role Description
We’re looking for a creative, hands-on Social Media & Content Executive to help build the next phase of TruFit’s digital presence.
This is not just a posting/scheduling role. You should be comfortable taking content from:
Idea → Script → Shoot → Edit → Publish → Analyse
You’ll work directly with TruFit products, our factory, team and management to create content that makes people notice, remember and engage with the brand.
What You'll Do
Create and manage content for Instagram, Facebook & LinkedIn
Ideate, script, shoot and edit Reels, Stories, product videos and short-form content
Create content around products, lifestyle, factory/BTS, people, launches and the TruFit journey
Build weekly/monthly content calendars and recurring content series
Write strong hooks, captions and CTAs
Track trends and adapt relevant formats for TruFit
Manage comments, DMs and community engagement
Analyse reach, retention, watch time, shares, saves, profile visits, enquiries and conversions
Support creator/influencer and UGC collaborations
You're a Good Fit If You
Understand Instagram/Reels and what makes people stop scrolling
Can shoot and edit content independently
Have strong content ideas and storytelling ability
Can use tools such as CapCut, VN, Premiere Pro, Instagram Edits or similar
Have working knowledge of Canva
Write clean, engaging copy
Understand social-media analytics
Are proactive, creative and comfortable taking ownership
0–3 years of relevant experience preferred.
Freshers with an exceptional portfolio and strong practical skills are welcome to apply.
Experience in footwear, fashion, lifestyle or D2C brands is a plus, not mandatory.
Why TruFit?
You won’t just maintain an existing social page—you’ll have the opportunity to help shape how TruFit looks, sounds and tells its story online.
You’ll get direct access to products, manufacturing, people and management, with significant room to experiment and build.
📍 Location: Bahadurgarh, Haryana / NCR
💼 Type: Full-time | Primarily On-site
To Apply
Please apply with your:
CV + Portfolio / Reels / Social Media Work
For portfolio work, mention what you personally handled:
Idea | Script | Shoot | Edit | Design | Caption | Posting | Analytics

Work arrangement
No