Vice President of Sales & Marketing

Vice President of Sales & Marketing
About the Role
The Vice President of Sales & Marketing will lead the company’s overall sales and marketing strategy, with responsibility for developing market opportunities, strengthening the company’s market position, accelerating revenue growth, and building scalable commercial capabilities.
This executive will define go-to-market strategy, establish sales and marketing operating models, develop high-performing teams, and create effective processes for customer acquisition, market development, and revenue expansion. The role requires strong independent judgment and the ability to connect market strategy with measurable business results.
The ideal candidate brings 20+ years of professional experience, including 15+ years of management and leadership experience, with a proven track record in sales leadership, marketing strategy, business development, revenue growth, or related commercial functions.
What You’ll Do
Sales & Revenue Strategy
Develop and execute the company’s overall sales and revenue growth strategy.
Establish sales objectives, targets, pipelines, and performance standards.
Identify new revenue opportunities and develop strategies to expand existing business.
Build scalable sales processes that support predictable and sustainable growth.
Marketing & Market Strategy
Develop and execute integrated marketing strategies aligned with company objectives.
Define target markets, customer segments, positioning, messaging, and market priorities.
Strengthen brand visibility and market presence across relevant channels.
Use market intelligence and customer insights to identify emerging opportunities.
Go-to-Market & Business Development
Develop go-to-market strategies for new products, services, markets, and customer segments.
Identify strategic partnerships and business development opportunities.
Build relationships with key customers, partners, and industry stakeholders.
Translate market opportunities into actionable commercial initiatives.
Sales & Marketing Organization
Build, lead, and develop high-performing sales and marketing teams.
Establish organizational structures, roles, responsibilities, and performance expectations.
Recruit and develop senior commercial talent.
Create a culture of accountability, execution, collaboration, and measurable results.
Pipeline & Commercial Performance
Establish frameworks for pipeline development, forecasting, conversion, customer acquisition, and revenue performance.
Monitor key commercial KPIs and identify performance gaps.
Develop data-driven approaches to improve sales productivity and marketing effectiveness.
Provide executive leadership with clear commercial reporting and recommendations.
Customer Acquisition & Market Expansion
Develop strategies to acquire new customers and expand relationships with existing customers.
Identify high-value markets and customer segments for expansion.
Partner with Customer Success and other functions to support retention and account growth.
Continuously evaluate market conditions and adjust commercial strategies accordingly.
Cross-Functional & Executive Leadership
Partner closely with Product, Customer Success, Operations, Finance, and Technology teams.
Align sales and marketing priorities with broader company strategy.
Represent the company with major customers, strategic partners, and industry stakeholders.
Serve as a senior advisor to executive leadership on market opportunities, competitive dynamics, and revenue strategy.
Qualifications
20+ years of professional experience, including 15+ years of management and leadership experience.
Extensive experience leading sales, marketing, revenue, business development, or related commercial organizations.
Proven track record of developing and executing sales and marketing strategies in complex or high-growth environments.
Demonstrated experience building scalable sales organizations, go-to-market models, and commercial processes.
Strong understanding of revenue generation, customer acquisition, market development, and business growth.
Experience managing senior customer, partner, and stakeholder relationships.
Strong analytical, financial, strategic, and commercial decision-making capabilities.
Demonstrated ability to independently assess opportunities, make high-impact decisions, and take ownership of results.
Excellent executive communication, negotiation, leadership, and relationship-building skills.
Ability to work effectively across functions and influence senior stakeholders.
Proven ability to translate market opportunities and commercial strategy into measurable business outcomes.
Why Join Us
Executive-level opportunity to shape the company’s sales, marketing, and commercial strategy.
Significant influence over market positioning, revenue growth, and business expansion.
Opportunity to build and scale sales and marketing capabilities during an important stage of organizational development.
Direct partnership with senior leadership on strategic and commercial priorities.
High degree of ownership, autonomy, and opportunity to create measurable business impact.
Compensation Range
Base Salary: To be determined based on experience, qualifications, location, and overall compensation structure.
Additional compensation may include performance-based annual incentives, executive bonus opportunities, and/or equity-based compensation, depending on the overall compensation structure.
Benefits
Healthcare Plans: Medical, Dental & Vision Insurance
Retirement Plan: 401(k)
Paid Time Off (PTO)
Professional Training & Development
Leadership Development Opportunities
Wellness Resources

Work arrangement
Yes