Product & Marketing Manager, MX

About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group helps travelers around the world make informed, cost-effective bookings and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform of apps, websites, and 24/7 customer service centers — including four Customer Service Centres in Japan, Korea, the UK, and the Philippines, providing service in 19 languages.
With more than 30,000 employees across 30 countries in Asia, Europe, the Americas, and Oceania, Trip.com Group is one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world."
Location & Workplace Type
Location: Mexico City, Mexico
Workplace Type: Remote
In this Role, you’ll get to:
Local Market Research
Conduct market research to understand regional customer needs, preferences, and trends that influence brand value proposition and product offerings and marketing strategies.
Conduct user research to understand user behavior and provide suggestions to improve acquisition, engagement and retention efficiencies.
Conduct competitor research to understand competitor's strategy on pricing, campaign, marketing and product experience.
Local Marketing:
Develop and execute localized marketing strategies to drive brand awareness and customer engagement.
Collaborate with HQ marketing teams to provide market-specific insights and localized content suggestions.
Execute end-to-end tactical campaigns, taking ownership of banner/landing page setups, EDM, app pushes, and hook configurations during initial operations.
Local Product Marketing:
Test online and app product experience and report on issues and opportunities.
Work closely with HQ product teams to localize product experience.
Monitor the performance of business metrics and ensure continuous improvement based on customer feedback and data analysis.
Collaboration & Reporting:
Partner with cross-functional teams including product, CRM, HQ campaign, partnership, and sourcing teams to align on overall strategies.
Manage relationships with external marketing channels for the execution of local marketing initiatives.
Track the success of local marketing activities via quantitative and qualitative analysis.
What you'll Need to Succeed:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
5+ years of experience in marketing or product marketing roles
Highly versatile with exceptional critical thinking and problem-solving skills, able to shift between strategic planning and rapid execution
Strong experience managing end-to-end marketing activity planning, execution, and data-driven performance analysis
Strong understanding of market research techniques and customer segmentation to drive localized growth strategies in Mexico
Exceptional communication skills for cross-border collaboration with HQ teams
Proven leadership potential or experience building and scaling local teams
Behavioral Requirements
A desire to learn new things and improve yourself
Integrity is fundamentally important to you
You want to make a travel experience better for everyone
You are naturally inspiring
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
We encourage flexible work arrangement
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!

Work arrangement
Yes