Email & SMS Marketer — Fully Remote

Email & SMS Marketer — ArabCollective (via CoTrain)
Remote · 3-month contract (through BFCM, path to ongoing)
About ArabCollective
CoTrain is hiring on behalf of ArabCollective, a brand celebrating Arab culture through clothing, caps, accessories, and kids' products. They sell internationally — operations in Toronto and Cairo, customers across North America, the UK and Europe, and the Gulf. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work.
They need a hands-on email and SMS marketer who turns customer insight into campaigns that sell, builds automated flows, and makes Klaviyo a stronger part of their Shopify business. You plan the strategy and do the work — not just schedule emails. The first big job is Q4: Black Friday, Cyber Monday, and December gifting. You get them ready for it, then keep building.
What you'll own
Audit the current Klaviyo setup, Shopify integration, campaigns, flows, segments, and tracking — and turn it into a clear priority list
Plan and run the Q4 calendar: BFCM build-up (early-access list, teasers, launch, extension) and December gifting / shipping-deadline sends, built around product launches, cultural moments, and real-deadline offers
Write on-brand subject lines, preview text, and copy — a mix of designed emails and plain-text founder-style letters — and build in Klaviyo with the design team
Segment by engagement, purchase history, product interest, customer stage, and region; send in local time where it makes sense; manage frequency and protect against list fatigue
Build/fix the core flows: welcome, early-access signup, abandoned checkout, browse abandonment, post-purchase, second-purchase, birthday, and win-back — checking triggers, timing, exclusions, and conflicting offers
Set up and test Shopify discount codes with the team so each email's offer matches checkout
Launch SMS from the ground up: number registration (US/Canada first), consent-based signup, compliance, targeting, and a small set of high-value texts and flows that complement email rather than duplicate it
Own deliverability and list health: SPF/DKIM/DMARC, Gmail/Yahoo bulk-sender rules, Smart Sending, suppression and inactive-contact practices, with guardrails that pause sends when numbers go the wrong way
Test offers, copy, creative, audiences, and timing — judged on clicks, conversions, revenue per recipient, list growth, and flow performance, not open rates alone
Work draft-and-approve: build, share previews, send nothing until approved, with clean naming and records
What we're looking for
Hands-on Klaviyo + Shopify experience for an eComm brand, across both campaigns and flows; comfortable with Shopify discount setup and basic DNS/email authentication
Examples of work with measurable results — starting point, what you changed, how you measured it
Experience planning and running BFCM / holiday campaigns, ideally for an international audience
Strong English copywriting and a real feel for Arab culture and culturally relevant moments (Arabic copywriting is a plus, not a requirement)
Practical grasp of segmentation, testing, deliverability, and SMS consent — or the judgment to flag what needs specialist review
Organized and proactive — spots a problem, suggests a fix, and follows through without being handed every task
How to apply
Apply through CoTrain, not by email — open the listing on CoTrain, sign in or create your expert profile if you're new, and submit 2–3 relevant email/flow examples, a Klaviyo case study with results, a short note on what you'd review first in an existing account, and (if you've run BFCM) what you did — plus your availability and earliest start date. You'll also take a short 8-minute interview as part of your application. From there you'll get vetted and matched through the platform, and we'll reach out to you on CoTrain.
PS: We review applications daily — complete your 8-minute interview to be considered. Start date is mid-October, so apply now if you want to be in before Black Friday.

Work arrangement
Yes