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ABOUT THE CLIENT
On behalf of a European niche player specialising in packaging equipment for the Food & Beverage, Home & Personal Care and Pharmaceutical industries, we are seeking a Regional Sales Director to lead the commercial organisation for South India and Sri Lanka.
This is a newly created position, based in Bangalore. Reporting to the CEO India, with a dotted line to the Global VP Sales based in Europe, the successful candidate will own the full revenue scope (new equipment, services and spare parts) for the region. The South India regional team is currently being built and is expected to reach 25 people in 2027, covering Sales, Quotation, After-Sales and Sales Administration.
KEY RESPONSIBILITIES
Regional Leadership: Define and execute the sales strategy for South India and Sri Lanka, delivering order intake, revenue and margin targets.
Team Building: Recruit, structure and develop the regional team across Sales, Quotation, After-Sales and Sales Administration, scaling up to 25 people by 2027.
Key Account & Project Sales: Drive complex capital equipment deals with major F&B, H&PC and Pharma customers.
Aftermarket Growth: Grow recurring revenue from the installed base through services, upgrades, retrofits and spare parts.
Sri Lanka Development: Develop the Sri Lankan market directly and through local distribution or agent partners, ensuring strong coverage and service levels.
Global & National Alignment: Work closely with the India leadership team, European headquarters and product lines on pricing, offers, forecasting and group standards.
CANDIDATE PROFILE
Experience: Minimum 15 years in B2B capital equipment sales management, ideally in packaging machinery, process equipment or industrial automation, serving F&B, H&PC or Pharma customers.
Market Knowledge: Strong network and track record in South India; exposure to Sri Lanka or managing distributor partners is a strong advantage.
Leadership: Proven experience leading multi-functional sales teams, with appetite to build and grow a newly created regional organisation.
Core Capabilities: Track record in both new equipment and aftermarket sales, with strong deal-making skills on complex technical projects.
Tools: Working knowledge of SAP and Salesforce is preferred.
Profile: Entrepreneurial, hands-on and results-driven, comfortable in a matrix organisation and with a European headquarters culture.
Education: Engineering degree preferred; an MBA is an advantage.
Please note that due to the high volume of applications, only shortlisted candidates will be contacted.
Work arrangement
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