User Growth Specialist

Vice President, User Development
Location: Los Angeles, California | Full-Time | Remote / Hybrid / On-site
Reports To: Managing Partner
About the Role
We are looking for a Vice President, User Development to lead strategies focused on expanding the user base, improving user engagement, and supporting long-term user growth.
This is a senior leadership role responsible for developing scalable user acquisition, activation, engagement, and retention strategies. The VP of User Development will work closely with Marketing, Product, Sales, Customer Success, Operations, and senior leadership to understand user needs and create initiatives that support sustainable growth.
The role will have significant ownership over user growth strategy, segmentation, engagement programs, lifecycle initiatives, growth channels, and user development processes.
Responsibilities
• Own the overall user development strategy and establish clear objectives for user acquisition, activation, engagement, and retention.
• Develop user segmentation frameworks to identify priority audiences, user needs, behaviors, and growth opportunities.
• Identify and evaluate new channels, programs, partnerships, and initiatives that can support sustainable user growth.
• Develop strategies to improve user onboarding, activation, engagement, retention, and long-term value.
• Work closely with Marketing to coordinate acquisition campaigns, audience development, content initiatives, and growth programs.
• Partner with Product teams to translate user insights and behavioral data into product and experience improvements.
• Collaborate with Customer Success and Operations teams to improve user engagement and address key points of friction.
• Establish user development programs and lifecycle strategies across different stages of the user journey.
• Monitor user acquisition, activation, engagement, retention, conversion, and other key growth metrics.
• Develop dashboards, reports, and performance frameworks to provide senior leadership with clear visibility into user growth.
• Conduct user research and analyze behavioral data to identify emerging needs, trends, and opportunities.
• Develop initiatives designed to increase user participation, product adoption, engagement frequency, and long-term loyalty.
• Evaluate the effectiveness of user development channels and optimize programs based on performance data.
• Work with Product, Marketing, and Operations to develop and test new user growth initiatives.
• Establish scalable processes, playbooks, and operating standards for user development activities.
• Present user growth strategies, performance results, and recommendations to senior leadership.
• Build, lead, and develop a high-performing user development team as the organization expands.
• Maintain a strong focus on user experience, sustainable growth, measurable outcomes, and long-term user value.
What We're Looking For
We are looking for a senior growth leader who combines customer understanding, analytical thinking, commercial judgment, and strong execution. You should be comfortable using both qualitative and quantitative insights to develop strategies that improve the entire user lifecycle.
The strongest candidates will typically have:
• 20+ years of progressive experience in user growth, customer growth, lifecycle marketing, product growth, customer development, marketing, or related functions.
• Significant leadership experience as a VP of User Growth, VP of Growth, Head of User Development, Senior Growth Director, or equivalent senior leader.
• Demonstrated experience building and scaling user acquisition, activation, engagement, and retention programs.
• Strong understanding of user segmentation, lifecycle management, growth channels, engagement strategies, and conversion optimization.
• Proven ability to use user behavior, market research, and performance data to develop growth strategies.
• Experience working closely with Product, Marketing, Customer Success, Sales, Operations, and executive leadership.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable recommendations.
• Excellent communication, presentation, stakeholder management, and leadership skills.
• Demonstrated experience building scalable growth processes, systems, measurement frameworks, and team structures.
• Strong understanding of customer needs and the ability to identify opportunities across the user lifecycle.
• Ability to operate effectively in a fast-moving environment with evolving priorities and significant ownership.
• Bachelor's degree in Business, Marketing, Economics, Communications, Product Management, or a related field required. MBA or similar advanced degree is preferred.
Experience in financial services, fintech, technology, digital platforms, SaaS, marketplaces, or other user-driven businesses is highly valued.
Location and Work Arrangement
This position is based in Los Angeles, California. The company offers remote, hybrid, and on-site working arrangements depending on the individual, location, and business needs.
Travel may be required as needed for leadership meetings, strategic planning, industry events, customer research, business development activities, and team meetings.
Compensation and Benefits
The company offers a competitive executive compensation package, including:
• Competitive executive base salary
• Annual performance-based incentive
• Equity appreciation opportunities
• 401(k) retirement benefits
• Medical, dental, and vision insurance
• Paid time off and company holidays
• Professional development and industry training
• Reimbursement for approved business travel
Final compensation will depend on experience, qualifications, and the scope of the role.

Work arrangement
No