Group Head – PR & Digital Marketing

Group coverage: BDK, Thiese Precision and Gujarat Met Coke.
About the Role:
We are establishing a group shared-services function for BDK Valves,Thiese Precision and Gujarat Met Coke. We are seeking a communications and digital marketing leader to strengthen the visibility, credibility and reputation of all three industrial brands.
Build a shared PR and digital marketing capability with distinct plans for each company. Translate technical capabilities into credible communication, strengthen social presence and support qualified business enquiries and employer branding through internal teams and specialist agencies.
key Responsibilities :
· Brand and communication strategy - Define positioning, target audiences and annual plans for each brand under common group standards. Maintain distinct brand identities and align priorities with company leadership and Sales.
· Public relations - Build business relationships; lead approved releases, articles, interviews, event communications and industry-award submissions.
· Social media and leadership visibility - Own content calendars and community engagement, with LinkedIn as a core B2B channel and other platforms selected by audience. Develop executive perspectives and thought-leadership content that earns relevant, measurable engagement.
· Technical content and sales support - Work with plant, product and sales teams on application stories, case studies, brochures, presentations and videos. Translate technical information accurately and secure customer and internal approvals before publication.
· Digital discovery and campaigns - Own website content, SEO, analytics and targeted paid campaigns. Coordinate technical website delivery and security with IT; manage approved spend against audience quality, enquiries and campaign effectiveness.
· Business enquiry management - Agree qualified enquiry criteria, routing and follow-up with Sales. Track campaign-sourced enquiries and influenced opportunities without double counting; Sales retains ownership of conversion and order closure.
· Employer and internal communications - Partner with HR on employer branding, recruitment communication and employee stories. Support important group updates and plant/event communications with consistent messaging.
· Team, agency and brand governance - Build a lean delivery model; manage briefs, agencies, budgets and quality. Establish approval workflows, evidence checks for claims, company-owned digital accounts and asset access, and monthly brand-wise reporting.
Experience & Expectations:
· 10+ years across PR, corporate communications and digital marketing, including at least 3 years leading teams, agencies or a function.
· Demonstrated work for manufacturing, engineering, metals, industrial products or other technical B2B businesses. Strong agency-side candidates with relevant industrial portfolios are welcome.
· Evidence of both media/PR execution and measurable digital outcomes, including LinkedIn, website/SEO and campaign reporting. Experience managing multiple brands or business units is preferred.
· Excellent writing, editing and stakeholder-management skills; ability to work with technical teams, brief creative specialists and advise senior leaders on public communication.
· Degree in Marketing, Communications, Journalism, Management or a related discipline, or equivalent relevant experience. Postgraduate training in marketing/communications is advantageous.
Location : Mumbai
Mail your CV to hr@thiese.in
#Hiring #PublicRelations #DigitalMarketing #B2BMarketing #Mumbai

Work arrangement
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