CRM & Growth

CRM & Growth Manager – Rotoris
Location: Gurgaon
Experience: 3–6 Years
Employment Type: Full-time
Work Mode: On-site
About Rotoris
Rotoris is a contemporary luxury watch brand focused on distinctive design, craftsmanship, and a strong customer experience. We are looking for a CRM & Growth Manager who can build and scale our customer lifecycle, retention, and growth initiatives.
Key Responsibilities
CRM & Customer Lifecycle
Own Rotoris’ CRM strategy across the complete customer journey — from acquisition to repeat purchase.
Build customer segments based on purchase behaviour, preferences, engagement, and lifecycle stage.
Plan and execute WhatsApp, Email, SMS, and other CRM campaigns.
Develop automated customer journeys for welcome, first purchase, post-purchase, repeat purchase, win-back, abandoned cart, etc.
Drive repeat purchases, customer retention, reactivation, and customer lifetime value (LTV).
Maintain and improve customer databases and CRM processes.
Analyse customer behaviour and identify opportunities to improve engagement and retention.
Growth
Develop and execute initiatives to drive customer acquisition, conversion, retention, and revenue growth.
Track key metrics such as CAC, LTV, repeat rate, conversion rate, retention, revenue per customer, and campaign ROI.
Identify growth opportunities across digital channels, partnerships, referrals, communities, and customer-led initiatives.
Work closely with the Marketing, Creative, Performance Marketing, and E-commerce teams to improve customer journeys and conversion.
Conduct A/B testing and analyse campaign performance to continuously improve results.
Support new product launches and campaigns from a CRM and retention perspective.
Customer Experience
Understand customer feedback, behaviour, and pain points and convert these insights into growth opportunities.
Work with the customer support team to identify recurring issues and improve the overall customer journey.
Build initiatives that create stronger relationships with Rotoris customers and encourage brand loyalty.
Requirements
3–6 years of experience in CRM, Growth, Retention, Lifecycle Marketing, or Customer Marketing.
Strong experience with D2C/e-commerce brands.
Hands-on experience with CRM platforms and WhatsApp/Email/SMS marketing.
Strong understanding of customer segmentation, lifecycle marketing, retention, and reactivation.
Good analytical and data-driven approach.
Experience working with customer and revenue metrics.
Strong communication and stakeholder-management skills.
Experience with luxury, fashion, watches, jewellery, lifestyle, or premium D2C brands will be an advantage.
What We’re Looking For
Someone who can turn customers into long-term brand advocates.
You should be highly data-driven, customer-focused, and commercially minded, with the ability to identify opportunities, execute campaigns, analyse results, and continuously improve customer retention and revenue.
Portfolio/case studies showcasing CRM campaigns, retention initiatives, or growth projects will be a plus.

Work arrangement
No