Product Manager: Gynae, Acute, Chronic, Respiratory, Opthal

Location: Delhi
Experience: 8–12 Years
Industry: Pharmaceutical
About the Role
We are looking for an experienced Senior Product Manager to lead strategic marketing initiatives, portfolio growth, and lifecycle management for brands within the Ocularis Division.
The role will be responsible for driving brand performance through strong market insights, innovative marketing campaigns, effective field-force engagement, KOL management, and cross-functional collaboration.
Key Responsibilities
Strategic Brand Management
Develop short- and long-term brand strategies aligned with business objectives.
Prepare annual marketing plans, budgets, and sales forecasts.
Identify growth opportunities through market analysis, competitor tracking, and customer insights.
Drive brand positioning within specialty segments to enhance prescription generation.
Portfolio & Lifecycle Management
Manage the existing product portfolio and lead new product launches.
Evaluate pipeline opportunities and recommend portfolio expansion strategies.
Monitor product performance and implement corrective actions where required.
Optimize product mix and profitability.
Marketing & Campaign Execution
Develop and execute promotional campaigns across field, digital, KOL engagement, and CME platforms.
Create scientific promotional materials for healthcare professionals.
Lead brand communication, positioning, messaging, and differentiation.
Ensure compliance with regulatory and ethical marketing standards.
Field Force Effectiveness
Partner closely with Sales teams to ensure effective execution of marketing strategies.
Conduct field visits to gather market insights and provide coaching.
Organize cycle meetings, training sessions, and product briefings.
Monitor sales-force feedback and market response.
KOL & Stakeholder Management
Build strong relationships with KOLs, specialists, and healthcare institutions.
Plan and execute scientific events, conferences, and advisory board meetings.
Collaborate with Medical Affairs on clinical communication and evidence generation.
Market Intelligence & Analytics
Analyze prescription trends, market share, competitor activities, and customer behavior.
Use data and analytics to support business decisions and optimize marketing ROI.
Track brand KPIs and campaign effectiveness.
Cross-Functional Collaboration
Work closely with Sales, Medical, Regulatory, Supply Chain, Finance, and Training teams.
Support timely product availability and effective demand planning.
Coordinate with external agencies and vendors.
Team Leadership
Lead and mentor Product Managers and Assistant Product Managers.
Build a high-performance marketing culture.
Provide guidance on brand strategy, execution, and professional development.
Candidate Profile
Education
MBA / PGDM in Marketing from a Tier-1 / Tier-2 institution preferred.
Bachelor's Degree in Pharmacy.
Experience
8–12 years of experience in Pharmaceutical Marketing.
Minimum 2–3 years of experience as a Senior Product Manager with team-handling responsibilities.
Key Competencies
Strategic thinking and business acumen
Strong analytical and problem-solving skills
Scientific understanding and clinical orientation
Leadership and team management
Strong communication and presentation skills
Stakeholder management
Innovation mindset
Key Performance Indicators
Success in this role will be measured through:
Brand revenue and market share growth
New product launch success
Marketing ROI
Prescription generation and doctor coverage
Portfolio profitability
Sales-force adoption of marketing strategies
If you have strong pharmaceutical marketing experience and are ready to lead brand strategy and growth within a speciality healthcare portfolio, we would like to hear from you.

Work arrangement
No