TikTok Live Commerce Manager

About TAAC Group
TAAC Group is a multi-brand holding company operating at the intersection of art, culture, and commerce. Our flagship brand, Smard Art, is the world's leading Black art retail brand.
About the Role
We are looking for a TikTok Live Commerce Manager who is equal parts strategic team lead and active live seller. This is not a purely managerial role. You will spend at least 60% of your working hours selling on live streams, even when full team coverage is in place. Being on camera is a core performance function, not a fallback.
The remaining 40% of your time goes into building, managing, and scaling our live commerce team across TikTok Live and other live channels in Canada and the United States, driving audience growth, GMV, conversion, and host development. If you can sell on camera and lead a team that sells, this role was made for you.
In This Role, You Will
Live Selling Performance
Personally host the majority of scheduled live sessions across TikTok Live and other live platforms
Drive direct revenue through on-camera product presentation, audience engagement, and real-time conversion tactics
Maintain a strong on-camera presence and brand voice consistent with Smard Art's identity and audience
Co-host alongside team hosts during high-traffic and promotional streams to maximize peak-window GMV
Team Leadership and Operations
Recruit, onboard, train, and manage a team of live commerce hosts across Canada and the United States
Build and maintain a cross-border live schedule that maximizes reach across time zones
Develop scripts, product talk tracks, promotional hooks, and engagement playbooks for the team
Monitor host KPIs, including watch time, conversion rate, average order value, and viewer growth
Coordinate with marketing and creative teams on product launches, seasonal campaigns, and platform promotions
Platform Growth and Strategy
Own TikTok Shop and live commerce metrics: GMV, live viewer count, follower growth, and repeat buyer rate
Test new live formats, product pairings, and promotional structures to improve performance
Use platform analytics to optimize scheduling, product selection, and host assignments
Stay current on TikTok and live platform algorithm updates, live commerce trends, and competitor activity
Report weekly GMV, session performance, and team output to the Head of Commerce Marketing
We Are Looking for Someone Who
Has proven experience as a live commerce host or live selling professional on TikTok Live or other live channels
Has a strong on-camera presence: confident, engaging, and able to drive real-time purchases
Has managed or coordinated a team of hosts, creators, or sales associates
Has consistently hit or exceeded GMV-based live sales targets
Knows TikTok Shop mechanics, TikTok Live best practices, and live commerce tools inside and out
Strongly Preferred
Experience in art, home decor, or lifestyle products, Smard Art's core categories
An existing TikTok following or a track record of growing audiences through live content
Familiarity with Black consumer culture and marketing to Black women ages 18 to 35
Experience working with influencer or creator teams
Your Approach to the Role
You lead from the front. Your team sees you on camera, not just in the schedule
You live in the numbers and use data to decide what to sell, when, and who hosts
You coach hosts with clear, direct feedback and celebrate their wins
You stay sharp on platform changes and adjust fast when something stops working
You own the results, the good weeks, and the hard ones

Employment type
Full-Time

Work arrangement
No